Job Title: Digital Marketing Assistant

Office Location: Harbor Management Offices

Reports To: Director of Marketing & Consumer Experience

Summary: HarborWalk Village, a premier coastal destination in Destin, FL, is seeking a motivated and dynamic Digital Marketing Assistant to join the Marketing and Events team. This role goes beyond traditional digital marketing tasks, encompassing responsibilities such as managing online reviews, social media interactions, updating event information across various platforms and includes a direct role in event operations.

Essential Duties & Responsibilities:

• Digital Marketing:
• Execute digital marketing strategies to enhance brand visibility and engagement as directed by the Director of Marketing.
• Assist the Brand Integration and Events Manager in the upkeep of event advertisements and brand awareness through our online presence.
• Review Management:
• Monitor and respond to online reviews across multiple platforms promptly.
• Engage with visitors, address concerns, and promote positive interactions to enhance our online reputation.
• Social Media Messaging:
• Assist in managing social media responses through messenger platforms.
• Engage with the audience, answer inquiries, and provide relevant information to create a positive online community.
• Event Information Updates:
• Monitor and update event information on the official website, social media channels, chambers, and other relevant platforms as directed by the Brand Integration and Events Manager.
• Ensure accuracy and consistency in event listings across all digital channels.
• Collaboration:
• Collaborate with the Brand Integration and Events Manager to integrate event information seamlessly into both digital platforms and on property.
• Collaborate with merchants and other departments to ensure collateral is equally distributed.
• Assist in monitoring merchant marketing request forms.
• Collaborate with the Events Operations Manager and Event Coordinator in execution of events and programming.
• Collaborate with the entire team in the researching and analyzing of market data and trends to identify new marketing tools and events.
• Analytics and Reporting:
• Monitor digital marketing performance metrics and generate reports as instructed by the Director of Marketing.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with confidence. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience Requirements

• Bachelor’s degree in marketing, communications, or related field.
• Proven experience in digital marketing, social media management, and content creation.
• Strong communication skills with the ability to engage effectively with online audiences.
• Detail-oriented with a focus on maintaining accurate and up-to-date information.
• Familiarity with social media messenger platforms and review management tools.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.

Knowledge, Skill and Ability Requirements

Knowledge

• Excellent computer skills
• Initiative, creativity, drive, and enthusiasm
• Outstanding interpersonal skills and attention to detail
• Ability to handle multiple requests and operational demands with a high degree of professionalism, operating often with time sensitive deadlines
• Ability to work a flexible schedule upon occasion, to include nights, weekends, and holidays

Key Competencies

Key Competencies include strong work ethic, negotiating and closing, attention to detail, relationship builder, multi-tasker, problem analysis and solving, excellent communicator, confidentiality, and integrity. Adhering to our Core Values includes being guest-centric, teamwork, respect, pro-active, accountable, learning, and sustainable.

Language Skills

Must be able to speak, read, write, and comprehend the English language. Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple and/or complex correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Fluency in additional language (e.g. Spanish, Filipino) is highly desirable.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Other Qualifications

Availability Open and operational seven days a week. Employees are required to be available to workdays, nights, weekends, and holidays.

License Requirements Valid driver’s license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.

Rules and Regulations All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company’s Safety Policy.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will stand, walk, and stoop, kneel, sit, or crouch. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. The employee must be able to lift 5-15 pounds regularly and heavier weights with assistance, upon occasion. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The physical environment requires the employee to work both inside in climate-controlled conditions, as well as outside in hot, cold, or inclement weather conditions.