We are looking for a highly motivated and creative Digital Marketing Assistant to support all digital marketing efforts in a financial services firm. The main objective of the position is to assist with the planning, execution, and analysis of digital marketing campaigns and with website maintenance and optimization.

Main Responsibilities:

• Assist with the development and execution of digital marketing campaigns across various channels.
• Help with website maintenance and optimization, including content updates and search engine optimization (SEO).
• Collaborate with the marketing team to create and edit marketing materials, such as email newsletters, social media posts, and digital ads.
• Assist with lead generation efforts, including managing and tracking leads in CRM system.
• Conduct research on industry trends and best practices to help optimize digital marketing strategies.
• Analyze campaign performance and provide recommendations for improvement.
• Monitor and report on social media and website analytics.
• Provide general administrative support to the marketing team as needed.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills both English and Spanish
• Proficient in Microsoft Office Suite and experience with marketing automation software (Marketing Cloud-Sales Force).
• Experience with social media management and analytics.
• Understanding of SEO best practices and website analytics.
• Experience with Adobe Creative Suite
• Ability to multitask and work in a fast-paced environment.
• Attention to detail and ability to problem solve.
• Understand of AI tools in Digital Marketing production.