Digital Marketing Assistant

at Lennar Homes
Published June 10, 2023
Location Roseville, CA
Category Default  
Job Type Full-time  



Welcome Home! Build your career with Lennar:

As one of the nation's largest builders, Lennar has built over one million new homes for families across America. Since 1954, our communities have catered to all lifestyles and family dynamics, whether you are a first-time or move-up buyer, multigenerational family, or active adult.

At Lennar, Everything's Included in our homes, and Everyone's Included on our team. Our Everyone's Included vision is to be as inclusive and diverse as the communities we build unleashing the power of diversity within our workforce to drive innovation & sustainable growth.

Lennar's Core Values:

Our commitment to Quality, Value, and Integrity is the underlying foundation upon which Lennar was built, and these three fundamental principles still guide us in caring for our customers, associates, trade partners, shareholders, and community.

Digital Marketing Assistant Summary:

This position will be charged with the incredible opportunity of taking our digital marketing efforts to a whole new level within our marketplace. Working with our regional and corporate digital marketing teams on all initiatives and digital trends, knowing the latest trends, understanding our local market competition and keeping abreast of the latest in digital trends and trendsetters.


  • Monitor and maintain the division's digital marketing accounts on all marketing channels including but not limited to: Display ads, SEM, Social, all Listings sites.
  • Collaborate on digital marketing strategy that boost engagement and new leads with all channel representatives on a regular basis.
  • Become proficient on all dashboard sites such as Tableau/Digits, Power BI, Qualtrix and any others assigned, pull all results and reports for regular monitoring of all division's digital efforts.
  • Analyze and optimize all digital campaigns daily, weekly, monthly and yearly using the dashboards available for all paid search, eMarketing, 3rd party listing sites, social media ads and engagement, website content, landing page content.
  • Ensure all promotional banner ads on as well as outside vendors are being used and compliant from a branding and legal standpoint.
  • Work with regional creative team to ensure all banner/digital ads are created with optimum efficiency in order to increase leads.
  • Create and maintain all division landing pages in accordance with regional/national guidelines and for optimum efficiency to increase leads; work with team to conduct A/B testing for ultimate optimization.
  • Create video content for listings, website and other digital efforts and any other special projects.
  • Make sure the BDX feed to all partner sites is optimized with as much content as possible.
  • Review and determine feasibility of division listing homes with enhanced listings on, Zillow and all other display advertising opportunities, as directed by division management and regional/corporate team.
  • Remain focused on all opportunities for further cost reductions
  • Review and manage all SEM keywords and campaigns for division, updating regularly as necessary.
  • Work with other marketing associates to ensure that all copy for new communities incorporates SEO best practices for
  • Assist the division with website updates and digital marketing assets as needed.
  • Request work orders and monitor changes through Airtable.
  • Monitor the consistency of information listed on websites, PR, and other digital advertising efforts.
  • Subscribe to competitors websites and sign up for interest in new communities.
  • General Marketing assistance for department including respond to emails on a daily basis.
  • Assist with Marketing and/or Special Division projects and research opportunities as needed.
  • Perform all other duties as assigned.


  • Four (4) years of marketing experience in homebuilding/housing/real estate industry required
  • Bachelor's degree in related area of study
  • Valid Motor Vehicle License - unrestricted
  • SalesForce and JD Edwards knowledge a plus
  • Strong PC skills (Microsoft Word, Excel, Power-Point)
  • Accurate typing (65 - 70 wpm)
  • Strong organizational and communication skills
  • Ability to work independently on multiple projects and work collaboratively within a team
  • Ability to multitask to meet deadlines while maintaining a professional attitude
  • Strong work ethic, time management, communication and interpersonal skills
  • Takes pride in work
  • Follow directions from management
  • Interact well with co-workers
  • Understand and follow posted work rules and procedures
  • Accept constructive feedback
  • Position requires working from division office
  • Required to cross train for position within the division organizational structure from time to time

Physical Requirements:

Position requires attendance at meeting outside division office and trips to models/communities. Position requires ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator. Coordinator will be required to operate a motor vehicle.

FLSA Status: Non-Exempt

Life at Lennar:

Lennar recognizes our associates are the heart of the company's success. Learn new skills, build your path, and become an integral part of the Lennar Family.

Lennar associates will be eligible for many benefits in accordance with Lennar's policies and applicable plan terms, including:

  • Health Insurance - Medical, Dental & Vision
  • Vacation - up to 3 weeks of vacation per year upon hire
  • Holidays, Sick Leave, & Personal Days
  • 401(k) Savings Plan with company match
  • Paid Maternity & Bonding Leave
  • New Hire Referral Bonus Program
  • Home Purchase Discount for Associates
  • Associate Assistance Plan
  • Everyone's Included Day
  • This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

General Overview of Compensation:

The *median base compensation for this position is estimated to be $33.44/hour, subject to adjustment based on business-related factors including employee qualifications, geographic location, and operational considerations. Note: *The median amount may be greater or less than the average salary.

  • This position may be eligible for performance-based bonuses as determined in the Company's sole discretion.
  • This position will be eligible for the described benefits listed in the above section.
  • This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.




Regular Full-Time