|Date Posted||September 3, 2021|
Digital Marketing Analyst
As part of the Digital Marketing Analytics team, you will be working with cross-functional business stakeholders to analyze marketing efficacy. You will work with senior team members to generate analytical hypotheses, analyze marketing performance and generate actionable recommendations to support Marketing strategy as well as the day-to-day decision-making throughout the entire customer journey.
This position is part of the digital marketing analytics team, sitting within the marketing analytics group, which is responsible for marking measurement and analysis to drive marketing strategy. We seek to do this in a high caliber team. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making. The team fills a critical role for the organization, and the work you will be doing will directly impact marketing strategy.
5+ years of digital, marketing, web or customer analytics experience
Hands on experience with web analytics services (e.g., Google Analytics, Adobe/ Omniture , Snowplow)
Familiarity with marketing measurement strategies & ROI calculations
Hands-on experience with SQL (including writing complex queries), R or similar tools
Fast learner and a strong problem solver; ability to operate in a fast-paced environment
Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience
Ability to build and maintain strong working relationships across cross-functional groups
The Ideal Qualifications
Experience in prototyping and developing reports using data visualization tools such as Tableau, Looker, Microstrategy
Exposure to web optimization tools ( Optimizely , Crazy Egg) and/or tag management systems (Google Tag Manager, Tealium )
Financial services experience a plus
Equal Opportunity Employer Veterans/Disabled