Ref ID: 01300-0011011256

Classification: Mktg/Comm Specialist

Compensation: $33.00 to $70.00 per hour

The Center of Excellence for Digital Analytics team engages with millions of current and potential customers with the goal of growing their satisfaction and usage of the agency. Our team is looking for a Digital Marketing Analyst to report to the Manager of Digital Analytics. In this role, you will work closely with the rest of the digital marketing team, our optimization team and our external agency partners in order to increase the size and profitability of our social and display campaigns. Responsibilities: ? Work with Manager of Digital Analytics to maintain and grow existing advertising accounts, driving scale and profitability by optimizing the following: ? Manage and optimize audience structure ? Harness our customer data as well as 1st and 3rd party targeting options available on various platforms to identify and hone in on key consumer segments. ? Continuously A/B test ad creatives across multiple formats to maximize top-of-funnel ad engagement - Single image, carousel, video, interactive flash ads, etc. ? Analyze performance data across entire funnel ? from ad impression to sale ? and identify potential areas for optimization or testing. ? Bid accounts to maintain target margin thresholds by leveraging ROAS data and various spend reporting dimensions. ? Stay abreast of social and display advertising landscape ? research and communicate on important industry trends, account beta opportunities, and new platforms to bring on and test.