Digital Marketing Analyst

at Insight Global
Published February 20, 2024
Location Minneapolis, MN
Category Default  
Job Type Full-time  


Insight Global is seeking a digital marketing analyst to join one of our largest non-profit clients. As a digital marketing analyst, you will support the B2B and B2C marketing digital analytics teams with data-driven insights and recommendations. You will be responsible for using tools throughout the google suite, such as Google Analytics, Google Ads, Google Tag Manager, and Google Data Studio, to help with email campaigns, social ad platforms, website analytics, and other related tasks. You will also assist with the ongoing GA4 migration and help breakdown data silos and integrate existing data sources. To be successful in this role, you must have strong analytical skills, experience with google analytics 4, and a passion for digital marketing.

Required Skills & Experience
-5 years of experience in digital marketing
-3 years of experience with Google Analytics 4 (GA4)
-2 years of experience with Google Tag Manager
-1 year of SQL experience
-Bachelor's Degree in related field
-Familiarity with creating and managing Google Ads, Meta Advertising, Email Campaigns, social and websites advertising platforms, and tracking print advertising.

Nice to Have Skills & Experience
-Experience with Salesforce Marketing Cloud
-Experience with Snowflake data warehousing
-Experience with reporting in Looker Studio

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.