Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents, empowering them to launch effective marketing campaigns, track leads' activities, build lasting customer relationships, and efficiently manage teams. As a leader in our industry, we are seeking a highly motivated Digital Marketing Analyst to join our team and drive growth within the industry. Join us on our exciting journey and help shape the future of technology within the real estate space!

We are a 3-day in-office hybrid company and are seeking employees in the local Phoenix, AZ area to join our dynamic team!

Responsibilities and Duties

• Manage and optimize digital marketing campaigns within paid platforms
• Manage and engage with client counterparts and internal account teams for key account assignments
• Identify and propose innovative digital media solutions to clients
• Campaign implementation (collaboration with ad operations team), optimization and reporting,
• Participate in new business pitches, etc.
• Identify business development of key agency accounts
• Coordinate with designers and internal department to ensure that assets are formatted correctly
• Create digital media strategy and campaign plans
• Configure diverse ad formats for paid social platforms
• Guide clients through Campaigns section and tools for marketing
• Consult with clients & decision makers on best strategies and tools to accomplish the clients' goals

Requirements

• 5+ years of experience in Digital Marketing
• Content and email marketing automation experience a plus
• Google Analytics and Google Tag Manager, Facebook Business Manager and Facebook Insight
• Must be passionate about overall internet marketing
• A team player with strong communication skills to collaborate globally with our internal international teams
• Data gathering skillsets and in-depth reporting expertise
• Excellent analytical, organizational, project management, and time management skills
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to foster strong internal agency and client relationships at various levels
• Attention to detail, and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points to your teammates and clients
• Experience working with fast-paced, dynamic teams, and clients