Digital Marketing Analyst

at Sika USA
Published February 17, 2024
Location Lyndhurst, NJ
Category Default  
Job Type Full-time  


Demand Generation Analyst

  • Lyndhurst, NJ, USA

Company Description

Join Sika, a global company established in 1910. Sika is a leading supplier of specialty chemical products and industrial materials serving construction and industrial markets. With subsidiaries in 100 countries worldwide and in over 300 factories, Sika employs more than 25,000 people.

Sika is a full-building envelope company, that helps you live your everyday life from below-grade waterproofing all the way up to the roof. From the Staples Center to the Lincoln Memorial to the Empire State Building to Disneyland, Sika is extremely integrated into the world around us.

Sika is a continually growing company with a variety of locations that offer opportunities to advance through career development. We are committed to fostering, cultivating, and preserving diversity, equity, and inclusion culture.

Job Description

Broad Function and Purpose of Position:

Reporting to the Demand Generation Manager Americas, the candidate will assist in developing and executing demand generation strategies to drive awareness, engagement, and lead generation for our products/services for Sika Us and Sika Canada. This role requires a strong understanding of marketing principles, digital channels, and a passion for data-driven decision-making. Systematically enable inbound and outbound campaign innovation, define processes that help optimize the customer and end-user experience, and develop tools and trainings to support successful stakeholder leverage of our digital marketing technology stack.

Specific Responsibilities:

  • Lead Generation: Assist in planning, developing, and executing digital demand generation campaigns to achieve lead generation goals. Collaborate with cross-functional teams to create compelling content and messaging that resonates with target audiences.
  • Digital Marketing: Manage and optimize digital marketing channels, including email marketing, social media, paid advertising, and content marketing. Monitor and analyze campaign performance metrics to identify opportunities for improvement and optimization.
  • Digital Sourced Revenue: Implement strategies to capture opportunities and follow them throughout the sales funnel. Work closely with the inside sales and sales team to ensure conversion of qualified leads and track business KPIs.
  • Data Analysis: Utilize analytics tools to track, measure, and report on the performance of demand generation campaigns. Provide insights and recommendations based on data analysis to enhance campaign effectiveness.
  • Marketing Automation: Support the implementation and management of marketing automation tools to streamline lead nurturing processes. Create and optimize automated workflows to improve efficiency and lead conversion. Serve as the primary owner of the marketing automation platform (Pardot) to create and manage standard operating procedures that ensure both technical and marketing best practices are utilized. Coordinate with Salesforce administrators to maintain standards for data cleanliness and completeness. This includes providing ongoing training and support decimation to support data cleanliness.


  • Bachelor's degree in marketing, Business, Communications, or a related field
  • 2-5 years of growth marketing experience in a Salesforce environment
  • Proven ability to succeed in a B2B marketing environment, integrating with sales and driving qualified leads
  • Working experience with Google Analytics, Google Ads, Salesforce, Pardot, and other digital marketing systems.
  • Proficient with Microsoft Office (Excel, Word, PowerPoint) and Adobe Creative Suite
  • Ability to work collaboratively in a fast-paced environment
  • Strong communication and presentation skills.
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies, and risk factors
  • Ability to forge strong relationships with sales and marketing operations functions
  • Creative thinker with a problem-solving mindset.
  • Self-motivated and able to work independently.
  • Eagerness to learn and stay updated on industry trends.
  • Spanish is a plus

Additional Information

Competitive Benefits: Health Insurance, 401k with company match, year-end profit-sharing bonus, paid time off, and paid holidays.

Meaningful Work: Sika products enhance our surroundings and the work every employee completes helps positively impact daily lives by making our world stronger, more durable, and more reliable every day.

Company Culture: Sika centers work culture around entrepreneurship where individuals have the power to make decisions, learn from mistakes, and define their career.

Community Involvement: Sika Corporation takes active roles in our community and aims to support volunteer work and charitable endeavors across the United States through rebuilding and giving back.

Sustainability Initiatives: Sika is committed to sustainable development, reducing environmental impacts, and assuming social responsibility. The company supports energy efficient projects and implements numerous measures aimed to boost economic, social, and ecological sustainability.

Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.