Digital Marketing Analyst

at Taco John's
Published January 14, 2024
Location Minneapolis, MN
Category Default  
Job Type Full-time  


Digital Marketing Analyst

Taco John's International in St. Louis Park, MN is looking to hire a full-time Digital Marketing Analyst to manage the enablement of Digital Marketing communication channels to drive increased Loyalty Guest value, Guest retention and frequency through Loyalty Program engagement and personalization.

Are you ready to work for a company that has a culture based on respect? Would you like be a part of the digital marketing department for an established company in the food service industry? Do you want to be a part of an uplifting and fun team? If so, please read on!

This Digital Marketing position earns a competitive salary of $50,000-$65,000 per year. We provide fantastic benefits, including flexible work schedules, a 401(k) with match, medical, dental, vision, short- and long-term disability, instant pay, free/discounted food, tuition reimbursement, paid time off (PTO), and life insurance. If this sounds like the right digital marketing opportunity for you, apply today!


Starting as a small taco stand in Cheyenne, WY back in 1968, our one-of-a-kind tacos and other bold flavors were an instant hit in the community. Ever since that first taco stand, we have been all about bringing the flavor, from handmade salsas to our classic Crispy Tacos! Today, we operate and franchise nearly 400 restaurants in 23 states - making it one of the largest Mexican quick-service restaurant brands in America. Ever heard of the iconic Taco Tuesday? We started it!

We continue to grow across the country - but some things never change. Like our uncompromising standards of food quality and customer service. Our team is the key to this, as they are the ones who diligently prepare food and serve our customers in every restaurant location. We make sure to maintain an uplifting and positive work environment and provide opportunities for growth and advancement.


In this Digital Marketing Analytics role, you will analyze campaign generated data, you will build, test, and learn strategies to increase optimization and improve overall performance. This role will analyze the company's digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. You will Use the Punchh Platform to leverage multiple data sources and establish a unified Loyalty Guest view for development of targeted audience segments based on recency, frequency, engagement behavior, and Loyalty Guest monetary value. In this role you will ideate and create Social Media content for Tik Tok and other relevant channels.

The objective of this role is to use audiences and segmentation to tactically target and find qualified customers across marketing channels to drive store/site visits and increase sales.


  • Bachelor's degree in marketing or technology related field
  • 2-3 years of relevant work experience in Digital Marketing, Loyalty or CRM
  • 3-5 years of data, reporting, or analytics experience
  • 1-2 years of social media management experience: creating content / publishing and scheduling content

Experience executing and deployment of CRM or direct marketing campaigns for large scale audiences - including Salesforce or Punchh Loyalty Platforms, Familiar operating loyalty marketing software (Punchh or similar) Experience with a chain restaurant brand would be a plus. Do you have a keen eye for analyzing data? Are you able to use insight to improve performance? Are you personable and able to create strong relationships with both vendors and partners? Do you have excellent communication skills, both verbal and in writing? Are you organized and detail-oriented? Can you manage your time well and prioritize multiple tasks effectively? Do you enjoy collaborating with others? If yes, you might just be perfect for this digital marketing analyst position!


This Digital Marketing position works Monday - Friday, 8 AM - 5 PM (flexible)


If you feel that you would be right for this Digital Marketing Analyst job, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!

Location: 55416