Digital Marketing Analyst

at Hawkins
Published January 12, 2024
Location Saint Paul, MN
Category Default  
Job Type Full-time  


About Hawkins

Hawkins, Inc. is a formulator, manufacturer, blender, distributer, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938.

Learn more about us at



  • Analyze the effectiveness and impact of current digital marketing campaigns. Develop and implement improvement recommendations.
  • Develop a deep understanding of the Hawkins business segments and their unique marketing needs. Work with business segment leaders to optimize the Lead Qualification process.
  • Work in partnership with the line of business (LOB) leaders to develop creative and guide creative direction to meet objectives for product development and lead generation, including email campaigns, digital creative, and video assets.
  • Conceptualize and execute marketing campaigns and feature enhancement initiatives across the prospect and customer life cycle, ensuring the alignment of communications and messaging with other marketing channels.
  • Manage content and updates for our websites and email nurture campaigns.
  • Manage the Search Engine Optimization (SEO) process to ensure that company web properties have high organic ranking for terms of interest. Continually refine and improve our target keyword list with feedback from the LOB leaders.
  • Improve the lead collection and attribution process across web and email campaigns.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Present ideas and final deliverables to internal teams, and communicate with senior leaders about marketing programs, and strategies to improve Lead generation and conversion.
  • Manage and improve contact lists for marketing purposes.
  • Improve Hawkins social networking presence by assist internal departments with applicable social media marketing platforms (Glassdoor/LinkedIn/Facebook/YouTube).


  • Bachelor's degree in marketing, business, or related field
  • Proven written and verbal communication skills
  • Metrics-driven marketing mind with eye for creativity
  • Minimum of 2 years of experience developing digital marketing plans and campaigns
  • Understanding of list generation, optimization, and maintenance for digital campaigns
  • Minimum of 2 years of experience with analyzing campaign performance using data analytics
  • Ability to summarize take-aways in high-level reports for an executive audience
  • Minimum of 2 years of experience of using various marketing channels (content writing, email marketing, social media, digital events, etc.) to communicate product features & benefits
  • Strong project management, multitasking, and decision-making skills
  • Minimum of 2 years of experience with marketing automation and CRM tools (Dynamics, SalesForce, etc.)

Preferred Qualifications:

  • Deep understanding of online marketing and social media strategies
  • Experience utilizing CRM marketing automation tools (Dynamics Marketing Module preferred)
  • Strong knowledge of pay-per-click (PPC), search engine optimization (SEO), and Landing Page optimization techniques
  • Minimum of 2 years of experience designing campaigns across multiple business segments/product lines
  • Website Content Management System (CMS) experience, WordPress preferred
  • Excellent reporting and analytical capabilities

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.


Hawkins offers a competitive compensation and benefit package and is an award-winning employer and organization!Learn more about us (NASDAQ: HWKN)

Ref 2024-252

All applications must be received online. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. Hawkins is a Drug Free workplace.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)