Digital Marketing Analyst

at Xero Shoes
Published September 23, 2023
Location Broomfield, CO
Category Default  
Job Type Full-time  


Digital Marketing AnalystXero Shoes is seeking a motivated and data-driven Digital Marketing Analyst to join our team. As a critical member of our marketing department, you will be crucial in optimizing our digital marketing efforts and driving online growth. Your data analysis and digital platform expertise will enhance our brand visibility, customer engagement, and overall business success.OverviewData Analysis: Collect, interpret, and analyze digital marketing data from various sources such as website analytics, social media metrics, and advertising campaigns. Extract actionable insights to guide strategic decisions. Analyze the sales funnels and customer intent.Campaign Optimization: Monitor and assess the performance of digital marketing campaigns across different channels, including PPC, SEO, social media, email, and more. Implement improvements based on performance data to maximize ROI.Audience Segmentation: Utilize customer data to create targeted audience segments. Develop strategies to personalize marketing messages and improve conversion rates.Email Analysis: Track, test, and monitor email campaign metrics such as delivery, open, click-through rates, EPR, etc. Provide monthly KPIS, detailed reporting and actionable insights.SEO Enhancement: Collaborate with the content team to optimize website content for search engines. Conduct keyword research and provide recommendations to improve organic search rankings.Digital Advertising: Optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others. Monitor budget allocation, keyword targeting, ad creatives, and landing page performance.Social Media Analysis: Track social media engagement metrics and provide insights on content effectiveness. Identify trends and opportunities for increasing brand visibility and engagement.Reporting and Insights: Prepare regular reports on digital marketing initiatives and key performance indicators (KPIs). Present findings and recommendations to the marketing team and stakeholders.Competitor Analysis: Research and analyze competitor digital marketing strategies. Identify gaps and opportunities to improve our campaigns.Conversion Rate Optimization (CRO): Collaborate with the UX/UI team to identify user experience bottlenecks on the website. Propose changes to improve the user journey and conversion rates.Stay Updated: Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing. Recommend innovative strategies to maintain a competitive edge.QualificationsBachelor's degree in Marketing, Business, Analytics, or a related field preferred. Master's degree is a plus.Proven experience as a Digital Marketing Analyst or experience in a similar role for three to five years is preferred.Proficiency in digital analytics tools such as GA4, Rockerbox,, etc.Experience with web analytics, web optimization, or data management platforms.Experience with Tableau, Power BI, or similar data visualization tools.Experience in statistical analysis (SAS or R).Familiarity with digital marketing platforms including Google Ads, Meta Business Manager, etc.Have strong analytical and problem-solving skills that can draw actionable insights from the data.Study and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.)Work closely with sales and marketing teams to identify opportunities for new client acquisition.Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.Knowledge of SEO best practices and experience with SEO tools.Excellent communication and presentation skills.Detail-oriented with a focus on accuracy in data analysis.Ability to work collaboratively in a fast-paced team environment.Proficiency in Microsoft Office, Asana, and G-Suite. Advanced Excel skills.Passion for Xero Shoes and the minimal footwear movement.Job Type: 40 hours Full-time, benefitted. Pay: $85,000 - $115,000Benefits Include: Medical, Dental upon employmentAdditional employee-funded ancillary benefits, such as qualified HSA or FSA, and Voluntary Life / AD&D, Accidental, Critical Care, etc., are also available if you choose to participate401k eligible after 3 months of employmentXero Shoes provided life insuranceEmployee bonus and incentive plansSick and vacation accrual1 pair of Xero Shoes per monthPlease include a letter of interest and your resume to be considered for the position. A criminal history background check will be obtained before employment. Xero Shoes is handling our recruitment. We will not respond to solicitations from recruiters.