|Published||July 27, 2023|
F Street is an investment firm based in Milwaukee, WI, with a track record of successfully investing in various industries, with a primary focus on real estate-related investment products. Our team is composed of experienced professionals who are passionate about generating exceptional returns for our investors.
We are seeking a skilled and detail-oriented Digital Marketing Analyst with expertise in Google Ads and Google Analytics to join our marketing team. As a Digital Marketing Analyst, you will play a critical role in driving data-driven decision-making and optimizing digital marketing campaigns for our organization. You will be responsible for analyzing campaign performance, identifying trends, and providing actionable insights to improve our digital marketing strategies.
- Manage and optimize Google Ads campaigns, including keyword research, ad creation, bid management, and budget allocation.
- Conduct a thorough analysis of Google Analytics, data to understand website traffic patterns, user behavior, and conversion rates.
- Track and measure key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns, providing regular reports and insights to the marketing team and executives.
- Identify opportunities to improve campaign performance through A/B testing, landing page optimization, and other strategies.
- Stay updated with industry trends, best practices, and new features in Google Ads and Google Analytics, and provide recommendations for implementation.
- Collaborate with external agencies or vendors to coordinate tracking implementation and troubleshoot any technical issues related to Google Ads and Google Analytics.
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in managing and optimizing Google Ads campaigns, including familiarity with keyword research, ad creation, bidding strategies, and campaign tracking.
- Strong proficiency in Google Analytics, including GA4, with the ability to extract meaningful insights and generate reports.
- Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and draw actionable conclusions.
- Familiarity with A/B testing and landing page optimization techniques.
- Solid understanding of digital marketing principles and best practices.
- Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
- Google Ads and Google Analytics certifications are a plus.
- Join our team as a Digital Marketing Analyst and contribute to our success by leveraging your expertise in Google Ads and Google Analytics. Help us optimize our digital marketing efforts and drive meaningful results.
If you meet the above requirements and are excited about the opportunity to work in a dynamic and growing investment firm, we encourage you to submit your application for consideration. Apply your organizational skills, attention to detail, and hustle mentality to contribute to the success of F Street.
- 401(k) company match
- Medical, Dental, and Vision Insurance
- Apple Products (MacBook, AirPods, etc.)
- Paid Holidays and Vacation
- Access to state-of-art workout facilities
- Free drinks (Coffee, Energy, Soda, Tea, Beer, etc.)
- Flexible Schedule
The salary range for this full-time position is $60,000 - $70,000, pending experience and qualifications. Additional bonus opportunities and incentives will be available.