Digital Marketing Analyst

at Progress Residential
Published July 7, 2023
Location Harrisburg, PA
Category Default  
Job Type Full-time  


Looking for an opportunity with a dynamic, fun, and goal-oriented company? We're growing quickly and we're looking for some not-so-typical talent to join our team.

Progress Residential is the largest providers of high-quality, single-family rental homes in the United States. With more than 90,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.

Progress is committed to making the home rental process easy and enjoyable for the residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.

Employment with Progress Residential is conditional on a satisfactory background and drug screen.

Text ProgressJobs to 25000 and you can chat with our Recruiting Assistant Kate who can help you find jobs, apply for jobs and answer your questions.

Position Summary:

Within this team there is a need for a resourceful, proactive individual who can support marketing initiatives as an analytics Specialist. The Digital Marketing Analyst will work closely with the Digital Analytics Manager to implement campaign tracking and to generate insights. The individual in this role will develop an expertise of tag management, Adobe Analytics, Salesforce Marketing Cloud Intelligence, Cookie consent, and Looker.

Essential Functions:

  • Management and maintenance of Google Tag Manager and Adobe Launch tag libraries for both GA4 and Adobe Analytics
  • Management of campaign ID repository as well as ensuring adherence to our campaign tracking taxonomy for new query string parameters during creation
  • Facilitate the initial implementation and management of call tracking software
  • Work Cross functionally to identify and write business requirements that ensure data related to marketing is consumable via Marketing Cloud Intelligence and tracked by Adobe analytics
  • Ensure that data ingested by Marketing Cloud adheres to our data model and own the process of data harmonization within the platform
  • Partner with Digital Product team in defining business requirements as they relate to our digital marketing environment for future and upcoming changes that may impact our attribution journey.
  • Dashboard creation via Adobe Analytics and Marketing Cloud Intelligence for all levels of the business as required
  • Work cross functionality with marketing stakeholders to collect and pull data for weekly and monthly reporting as required
  • Implementation and management of cookie consent for our domains
  • Develop data expertise in all sources of marketing related data
  • Develop expertise in report creation using available tools such as Looker.
  • All other tasks as assigned



  • Bachelor's Degree
  • 5 years' experience in a digital marketing environment
  • Effective communication skills - verbal and written
  • 3 years' experience with GTM
  • 3 years' experience with Adobe Analytics
  • 3 years' experience with Adobe Launch
  • 3 years' experience with Google Analytics
  • 2 years' experience with Marketing Cloud Intelligence (Datorama)
  • 2 years' experience using data visualization tools such as Looker, Tableau
  • Moderate comfort working with JavaScript and HTML
  • Advanced level user of Microsoft tools such as Word, Excel, and PowerPoint

Additional/ Preferred:

  • Experience with Paid Media Reporting
  • Experience with Property Management
  • Experience with Salesforce CRM

What you can expect from us:

Progress Residential offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:

  • In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it's about progress, not perfection.
  • We offer competitive compensation, including a performance-based bonus.
  • Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 401k match, 10 paid holidays and much more.

Closing Statement:
This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent's supervisor at any time based upon Company need.

Progress Residential is a proud Equal Opportunity employer, m/f/d/v.

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