Digital Marketing Analyst
| Published | July 2, 2023 |
| Location | Monroe, MI |
| Category | Default |
| Job Type | Full-time |
Description
Job Description
We are seeking an organized, detail-oriented Digital Marketing Analyst to support our marketing division. If you get excited about the data side of marketing - this could be the position for you!
What You'll Do
You'll be responsible for supporting our strategic marketing plan by focusing on digital tactics to drive incremental business. Our goal is to have a channel agnostic approach to marketing and your role is to help us achieve that by having a deep understanding of our customer data, current and emerging marketing tactics. You'll also be responsible for:
•Assist in the creation, measurement, and optimization of Paid Search campaigns
•Collaborate with various Display Marketing partners to manage new customer acquisition tactics
•Manage Marketplace (Amazon, Walmart, and Ebay) advertising campaigns and goals
•Develop, maintain, and enhancing marketing reports
•Supporting our internal businesses by providing insights into campaign performance, customer data and other marketing tactics
•Researching and staying abreast of digital marketing landscape.
Qualifications
We need a motivated professional with experience in digital, direct or B2C marketing. Ideally, you'll have a Bachelors' degree in marketing, analytics, computer science or related field. In addition, we are looking for:
•Solid understanding of digital marketing and site performance metrics
•Working knowledge of paid search and other digital marketing platforms
•Curiosity and willingness to get into the details to discover incremental value
•The ability to analyze data and uncover insights
•Exceptional communication skills and attention to detail
•Ability to work independently
This position offers the flexibility to work remotely on Mondays and Fridays and on-site at our headquarters in Monroe, WI on Tuesday, Wednesday, and Thursday.
About Us
With over 20 years of experience, Integrated Marketing Solutions, Inc. (IMS) manages consumer catalog and direct response mailing lists. Integrated Marketing Solutions, Inc. is an affiliate company of Colony Brands, Inc. which is one of North America's largest, multi-channel direct-marketing companies. We generously support the communities we work in and offer many benefits and programs that support the well-being of our employees.
Benefits Details
Colony Brands is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation: