Digital Marketing Analyst

at Harnham
Published June 14, 2023
Location Annapolis, MD
Category Default  
Job Type Full-time  


Marketing Analyst

One Year Contract

Remote, EST

$60-80 Hourly

Create an impact using your analytical skillset and creative mind to strategically extract, analyze and present data that will make healthcare more accessible. This company aims to set a new standard in the healthcare sector by creating marketing that matters.

Key Responsibilities

  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular analytics reports by client
  • Analyzes external and internal customer data using internal business intelligence platform, database spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
  • Evaluates customers' online behavior and provide insights and recommendations for further enhancements to marketing campaign ROI
  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations
  • Provides actionable overall market and customer insights to address key strategic questions
  • Creates PowerPoint presentations to provide market and consumer insights to internal departments
  • Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data
  • Build a good rapport with the media, creative, and account management departments
  • Follow trends in healthcare and advertising and apply them to client work/socialize within the agency

Skills and experience needed:

  • Bachelor's degree in marketing, statistics or a quantitative discipline. Graduate degree preferred.
  • 6 years of work experience in marketing research, statistical or data analysis
  • Proven ability in handling concurrent projects with attention to detail and accuracy
  • Proficient in marketing research and statistical analysis
  • Excellent analytical skills and a high degree of business acumen
  • Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
  • Experience building and automating management-level reporting
  • Experience with web analytics, web optimization, or data management platforms
  • Experience with Sisense or similar data visualization tools

•Experience in statistical analysis (SAS or R)

  • Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients
  • Excellent verbal, written, and presentation skills with a sense of creativity

Nice to Have

  • Experience with snowflake