Digital Marketing Analyst
Published | June 14, 2023 |
Location | Columbia, MO |
Category | Default |
Job Type | Full-time |
Description
Socket is seeking a candidate that can pick out patterns from data and turn those patterns into a marketing strategy. If you are detailed-oriented and have a strong analytical outlook, we would love to hear from you!
Position Responsibilities:
- Assist in implementing measurement strategies by focusing on web analytics, insightful reporting, data analysis, dashboard creation, and keeping up with the latest trends in the digital space
- Collect and review current campaigns, analyze metrics, and identify opportunities to increase performance
- Develop and oversee digital campaigns and measurement strategies for future improvements
- Create campaigns and website performance reports, along with data visualizations for presentations
- Monitor and study trends in digital media and marketing
- Present and communicate findings from data, summarizing and putting into business context to offer recommendations to colleagues, senior management, and clients
- Remain adaptive to market changes and improve future campaign performance
- Support external and internal marketing through graphic design, written communication, and desktop publishing
- Purchase and manage promotional items for internal and external use
- Create content, including publications and images, using the Adobe suite
- Utilize Microsoft Office Suite, Google Analytics, Adobe Analytics, social media, and social media metric software
Requirements
- Bachelor's degree in marketing, digital marketing, related field, or applicable experience required
- Experience in identifying and validating strategic and tactical marketing objectives
- Excellent analytical, written, verbal communication, and project management skills
- At least 2 years of professional experience in a marketing-related role
- Must maintain a clean driving record