Digital Marketing Analyst

at Socket Telecom, LLC
Published June 14, 2023
Location Columbia, MO
Category Default  
Job Type Full-time  


Socket is seeking a candidate that can pick out patterns from data and turn those patterns into a marketing strategy. If you are detailed-oriented and have a strong analytical outlook, we would love to hear from you!

Position Responsibilities:

  • Assist in implementing measurement strategies by focusing on web analytics, insightful reporting, data analysis, dashboard creation, and keeping up with the latest trends in the digital space
  • Collect and review current campaigns, analyze metrics, and identify opportunities to increase performance
  • Develop and oversee digital campaigns and measurement strategies for future improvements
  • Create campaigns and website performance reports, along with data visualizations for presentations
  • Monitor and study trends in digital media and marketing
  • Present and communicate findings from data, summarizing and putting into business context to offer recommendations to colleagues, senior management, and clients
  • Remain adaptive to market changes and improve future campaign performance
  • Support external and internal marketing through graphic design, written communication, and desktop publishing
  • Purchase and manage promotional items for internal and external use
  • Create content, including publications and images, using the Adobe suite
  • Utilize Microsoft Office Suite, Google Analytics, Adobe Analytics, social media, and social media metric software


  • Bachelor's degree in marketing, digital marketing, related field, or applicable experience required
  • Experience in identifying and validating strategic and tactical marketing objectives
  • Excellent analytical, written, verbal communication, and project management skills
  • At least 2 years of professional experience in a marketing-related role
  • Must maintain a clean driving record