Digital Marketing Analyst

at Mini Mall Storage Properties
Published June 14, 2023
Location Plano, TX
Category Default  
Job Type Full-time  


Established in 2020, Mini Mall Storage Properties has been successfully acquiring storage facilities throughout North America with rapid expansion in the United States. We have a team of talented and diverse self-storage experts who span across 15 states and 7 provinces to support and manage our rapid growth across North America. With over 37,000 units and almost 5 million square feet of self-storage space, our goal is to make storage simple and accessible throughout life's transitions.

The Mini Mall vision is to provide storage seekers with convenience and state-of-the-art technology. As such, we offer affordable storage solutions equipped with industry-leading safety, security, and innovation. With expansive growth comes challenge and opportunity; our talented team is dynamic, diverse, and inclusive. We collaborate effectively across our business functions to achieve our collective goals to redefine the self-storage experience.


Mini Mall Storage is looking for a Senior Marketing Analyst who will be responsible for analyzing performance across key Marketing channels and reporting on findings and actionable insights to drive increased performance. Channels include, but are not limited to, Organic & Paid Search traffic, Organic & Paid Social, Website, Promotions, and most importantly Leads. As a key leader in defining and continuously optimizing our customer journey mapping, the Senior Marketing Analyst will work closely with the VP of Marketing to ensure relevant Marketing communications and offers to drive leads.

  • Optimize Marketing performance on high-growth channels (Website, Social, Search, etc.).
  • Manage measurement processes, data sources/pixel and campaign tracking with focus on incrementality and local market testing.
  • Responsible for reporting metrics and tracking goals across campaign layers.
  • Identify opportunities and risks for Lead Flow and provide recommendations for improving Marketing efforts.
  • Participate in developing the digital strategy and vision for the team.
  • Incorporate data & insights to improve the front-end customer experience and drive Lead Flow.
  • Develop and maintain multiple customer journey maps based on team strategy and vision.


  • Minimum of 3 years of work experience in Marketing Analytics, or relevant related field.
  • Requirement: Highly skilled with SEO and Google Analytics.
  • Requirement: Experienced with social media analytics & optimizations.
  • Requirement: Experienced with creating and managing dashboards and visualizations.
  • Strong problem solving, quantitative and analytical skills.
  • BA or BS Degree, Bachelors Degree in Marketing preferred.
  • Experience in marketing analysis such as market segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market.
  • Experience with Tableau, Power BI or similar tools
  • Exceptional project and timeline management skills
  • Entrepreneurial, innovative, and assertive traits are important to our high growth culture.
  • A resilient and results-driven personality with a positive, friendly disposition will fit well within our dynamic, diverse team.
  • Team Player and Customer Service oriented.
  • Employment references and criminal record check are conducted as part of our selection process but may not be a disqualifying factor.


  • We liveand breathe our core values. We make a difference and have a positive impact on people.We act responsibility and hold ourselves, and each other, accountable.We are a community with a shared ambition to unify our teams and customers. We act deliberately, and always with integrity and compassion.
  • With the support from your teammates and senior leadership, you will be empowered to do things differently, grow personally and professionally, and bring your whole self to work. There'sno limit to the impact you can make.
  • We provide a competitive compensation packagecomprised of a group benefits plan, 401K Matching Program, and discretionary bonus program for select roles.
  • We are committed to a safety-first work environment.

What makes us different makes us stronger.We strive to ensure Mini Mall Storage Properties is a great place to work for everyone; where people feel safe, included, inspired,trusted,and supported so they can be - and bring - their best.We'recommitted to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valuedand utilizedto help achieve better results. As anorganization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics.We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment.Should you require accommodation to participate fully in the recruitment process, please email [Click Here to Email Your Resumé].