Digital Marketing Analyst

at TruPlace
Published February 20, 2023
Location Gaithersburg, MD
Category Default  
Job Type Full-time  


TruPlace is seeking an innovative marketing professional to promote our company’s brand and services. In this full-time remote role, you will be optimizing our marketing strategies, managing the CRM, CMS, and other tools, while also focusing on campaign creation and inbound/outbound performance growth.

This is a ground-up opportunity offering the selected individual the opportunity to build the necessary development tools to foster strategic process improvement, improve market knowledge and internal operations while helping drive incremental unit and revenue growth in high-growth verticals. TruPlace has an established presence for over 20+ years in the Real Estate or Short-Term Rental/Vacation Rental industries providing visual marketing services.

What You Will Do….

This individual must be energetic, highly motivated and a self-starter. The day-to-day tasks will vary, and priorities will change quickly.

• Evaluating and optimizing outbound marketing strategies through a multi-attribution touch model.

• Audience identification, and opportunity sizing for all channel marketing campaigns.

• Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues by leveraging technology.

• Create or streamline visualization dashboards to monitor marketing channels, operational results, and communicate performance.

• Coordinating marketing strategies with the sales, financial, customer service, and operations departments.

• Market new partnerships, products and features to existing and prospective customers.

• Audit and optimize content for relevance, quality and consistency across marketing channels, adjusting content efforts to support marketing team objectives and conform to best practices.

• Serve as an integral voice during marketing and content brainstorming, and provide feedback on digital assets to ensure accuracy, and consistency in voice and style.

• Conduct market research studies focused on new verticals and industries to expand outreach.


  • Bachelor’s degree in a relevant field.
  • Experience in a leadership role, personally and/or professionally.
  • Must be self-starting, creative, and willing to generate new ideas proactively.
  • Comfortable navigating ambiguity and adding structure to move something from idea to concept.
  • Experience within Google Analytics, Hubspot, WordPress, and any other marketing automation, CRM, CMS, site analytics tools and/or platforms.

Other Qualifications

  • Extensive knowledge of marketing strategies, channels, and branding
  • Superb leadership, communication, and collaboration abilities
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities

IV. Position reports to the Vice President of Growth