Digital Marketing Analyst

at Goodman Manufacturing
Published February 7, 2023
Location Denver, CO
Category Default  
Job Type Full-time  


About Motili

Motili's technology platform allows property managers, owners, and investors to easily manage repair and replacement jobs. Motili handles all aspects of the job from scheduling to ordering equipment to invoicing, making Motili the single point of contact for all property maintenance and equipment replacement. The Company offers a comprehensive benefits package. Benefits for employees include healthcare and dental insurance, life and long-term disability insurance, 401K, and different types of paid time off. Visit to learn more.

The Opportunity:

Motili is seeking a skilled individual for our Digital Marketing Analyst position at our Motili - Colorado location. The Digital Marketing Analyst This role will have primary responsibility for overall administration of the digital channel marketing strategy for the Company. If you meet the qualifications listed below, then we invite you to apply for our open position by visiting our website at


May include:

  • Learn current and new systems (such as Showpad and Marketo) to administrate and train users.
  • Develop, copy, manage development and results of social media content.
  • Manage content and strategy for Marketing Automation system (Marketo).
  • Manage content, strategy, and training for Sales Enablement technology platform (Showpad) This role is in charge of training TSMs how to use the app, implementing & maintaining content, and determining any changes needed to be made in the way we use the app based on analytics provided by Showpad.
  • Establish deadlines and coordinating internal and external resources required to meet those deadlines
  • Manage end-to-end assigned digital projects
  • Identify opportunities to use technology to enhance digital communications
  • Gather, analyze, and interpret a wide variety of digital media performance data and KPIs to identify trends, root causes, and indicated actions.
  • Provide recommendations for all Goodman’s digital platforms (website, Bazaarvoice, partner portals, Marketo, social media)
  • Demonstrated willingness to keep up with current trends and developments in digital marketing.
  • Develop new ideas and sell these projects to the executive team.
  • Provide support to internal and external end users
  • Provide Marketing and IT analytical reports to continue improvements with the tools we provide
  • This person should be able to work independently, as well as in a team environment.
  • Minimal travel (5%) is expected with this position.

Nature & Scope:

  • Demonstrated willingness to keep up with current trends and developments in digital marketing.
  • Self-motivated to come up with new projects and sell these projects to executive team.
  • Able to work independently as well as in a team.
  • Learn current and new systems (such as Showpad and Marketo) to admin and train users.
  • Coordinate information needed to ensure timely delivery of assigned projects for the marketing department
  • Regular communications announcing project status will be required along with documentation of obstacles or conditions causing delays in projects along with a consensus recommendation for resolution of obstacles causing delays
  • Ability to work independently to establish team goals for the completion of assigned tasks
  • Work with members of cross functional departments and help cohesion between departments to support project deadline goals
  • Escalate issues and concerns regarding assigned projects to direct supervisor, department head, and function manager.


Knowledge & Skills:

  • Hands-on experience with online marketing tools and practices
  • Excellent customer relationship management skills
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Established knowledge of digital marketing strategies and execution best practices
  • Strong analytical skills (including well versed of Microsoft Excel) and experience reporting and data analysis
  • Experience with digital technology such as CMS, Ecommerce, Marketing Automations, CRM, PIM, and APIs (ideally Sitefinity)
  • Needs to be tech-savvy, collaborative, intrinsically motivated and a continuous learner
  • Must be able to manage multiple projects and have strong organizational skills.
  • Strong questioning and listening skills, an analytical mindset, business acumen, and creativity.
  • Knowledge of digital marketing strategies and execution best practices
  • Basic understanding of HTML and CSS markup


  • 2-4 Years proven working experience in digital marketing


  • BS/BA in Marketing, Advertising, Business, Management or related Digital degree and credentials

Physical Requirements/Work Environment:

  • Must be able to perform essential responsibilities with or without reasonable accommodations.

Pay Grade:

  • $51,000 - $63,500

Qualified Applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.