Role: Digital Marketing Analyst

Location: Warren, MI

Preferred work schedule: M-F (Hybrid, must be local to Michigan to work on site + remote, estimated 3 days per week in the office)

Duration: Long term

Rate: Market

Top 3 Skills

Digital Marketing Experience

Project Management Skills

Marketing Content Strategy and/or Analytics Experience

Additional Responsibilities

Chevy.com homepage promo tile

GMC.com homepage promo tile

GMF "My Account" Dashboard Box B offer tile

Identify additional opportunities (as appropriate)

Identify optimization recommendations

GMFamilyFirst.com Site integration Management

Always-On GM Accessories Employee Discount Promo Tile

Annual GM Employee Discount Program Updates and Global Connect Message

Maintenance & Optimization Recommendations

MyBrand App Integration Management

Promo Tiles

Notifications

Maintenance & Optimization Recommendations

Monthly Dealer Digital Assets (PDFs and asset posting to GMAC/AIC)

Accessories Site Analytics Lead

Coordinate with GM PDM on site analytics and integrated monthly report outs

Keep a close pulse on site metrics and KPIs, test-and-learn

Work with the GM PDM team as appropriate to ensure proper tagging is in place, from both an Ecommerce site perspective and partner site placements (for example, all GM site placements need to be tagged with evar25 for "Site-to-Site" SOE attribution)

What type of personality performs best within your team, given the overall environment, and workplace dynamic (energetic, heads down, process driven, etc.)?

Relationship-driven and approachable personality who can build process with internal GM brand stakeholders with ease.

Job Description

The energy at our company is contagious. We're driven by our immense passion, as we constantly seek out challenges and identify new opportunities. We work hard to connect with our customers and earn their loyalty for life. Bring your talent to our company our opportunities for growth span the globe. We will give you the training and opportunities to unleash your ambition.

The person in this role will work collaboratively with Advertising, Marketing, eCommerce, Sales, Performance Data Marketing, Agency Partners, and other internal organizations to develop compelling digital marketing plans that drive Accessory product brand inclusion and ultimately purchase. Responsibilities will include marketing content development including requirements gathering, strategy, design, testing and reporting, plus the planning, executing, optimizing, and scaling across online channels to drive eCommerce traffic and conversion.

Digital Marketing Assistant Manager Responsibilities

Integrate with Brand & Adjacency Site Managers ensuring alignment around digital strategies

Manage Digital Evergreen/Awareness Content Strategy, agency relationships and content approval processes

Accessories eCommerce Site Management

Marketing Landing Pages

Category Landing Pages

Maintenance & Optimization Recommendations

Oversee lead generation webtools and find innovative ways to increase leads and handraiser to grow our business

Manage Search Engine Marketing (SEM) and Search Engine Optimization

Brand (including Fleet, and microsites like ChevyTruckLegends.com) & Adjacency (MyRewards, OnStar, GMF, CarBravo, etc.) Site Integration Management

Content Wells/Promo Tiles

Accessory Site Pages (like Hummer)

Mastheads

Online Magazines/Editorial (Chevy New Roads, GMC Life)

Maintenance & Optimization Recommendations

Dealer Website / Dealer Digital Solutions Integration Management

Content Wells/Tiles

Accessory Site Pages

Mastheads

Promotions

Maintenance & Optimization Recommendations

SEO and SEM Recommendations

Manage Digital Retail Content Strategy, agency relationships and content approval processes

Accessories eCommerce Site Monthly Homepage Mastheads/footer updates

Accessories eCommerce Site Offer/Coupon Code Creation or Coordination

Brand & Adjacency Site [Monthly] Retail Offer Integration

Current State

The team is expanding to support the eCommerce workload-

Typical Day

This person will be collaborating with internal brand and digital stakeholders to find opportunities to reach customers.

Person would work daily with eCommerce and digital business teams

Hybrid role Work Appropriate Guidelines

Chance for extension

Possibility for direct hire after 6 months for the right candidate.

Team does participate in Contract Worker Shutdown.

This role is completely new due to the evolution of company business

This is a new space, not truly apart of eCommerce but works with the team.

This person has the ability to build the process and standards to develop this new brand of eCommerce work within the company.

This person would gain experience with organization's internal digital platforms, site platforms, asset platforms, etc.

Experience in operating in vehicle launch and assist in the accessories launch.

This person will have a real opportunity to develop insights and create interesting marketing initiatives based on performance and drive.

Required Qualification

Bachelor's degree is required (marketing, advertising)

5-7 years of experience