Digital Marketing Analyst

at Tech Tammina
Published February 1, 2023
Location Warren, MI
Category Default  
Job Type Full-time  

Description

Role: Digital Marketing Analyst
Location: Warren, MI
Preferred work schedule: M-F (Hybrid, must be local to Michigan to work on site + remote, estimated 3 days per week in the office)
Duration: Long term
Rate: Market

Top 3 skills
• Digital Marketing Experience
• Project Management Skills
• Marketing Content Strategy and/or Analytics Experience

Additional Responsibilities
• Chevy.com homepage promo tile
• GMC.com homepage promo tile
• GMF "My Account" Dashboard Box B offer tile
• Identify additional opportunities (as appropriate)
• Identify optimization recommendations
• GMFamilyFirst.com Site integration Management
• Always-On GM Accessories Employee Discount Promo Tile
• Annual GM Employee Discount Program Updates and Global Connect Message
• Maintenance & Optimization Recommendations
• MyBrand App Integration Management
• Promo Tiles
• Notifications
• Maintenance & Optimization Recommendations
• Monthly Dealer Digital Assets (PDFs and asset posting to GMAC/AIC)
• Accessories Site Analytics Lead
• Coordinate with GM PDM on site analytics and integrated monthly report outs
• Keep a close pulse on site metrics and KPIs, test-and-learn
• Work with the GM PDM team as appropriate to ensure proper tagging is in place, from both an Ecommerce site perspective and partner site placements (for example, all GM site placements need to be tagged with evar25 for "Site-to-Site" SOE attribution)

What type of personality performs best within your team, given the overall environment, and workplace dynamic (energetic, heads down, process driven, etc.)?
• Relationship-driven and approachable personality who can build process with internal GM brand stakeholders with ease.

Job Description:
The energy at our company is contagious. We're driven by our immense passion, as we constantly seek out challenges and identify new opportunities. We work hard to connect with our customers and earn their loyalty for life. Bring your talent to our company - our opportunities for growth span the globe. We will give you the training and opportunities to unleash your ambition.

The person in this role will work collaboratively with Advertising, Marketing, eCommerce, Sales, Performance Data Marketing, Agency Partners, and other internal organizations to develop compelling digital marketing plans that drive Accessory product brand inclusion and ultimately purchase. Responsibilities will include marketing content development including requirements gathering, strategy, design, testing and reporting, plus the planning, executing, optimizing, and scaling across online channels to drive eCommerce traffic and conversion.

Digital Marketing Assistant Manager Responsibilities:
• Integrate with Brand & Adjacency Site Managers ensuring alignment around digital strategies
• Manage Digital Evergreen/Awareness Content Strategy, agency relationships and content approval processes
• Accessories eCommerce Site Management
• Marketing Landing Pages
• Category Landing Pages
• Maintenance & Optimization Recommendations
• Oversee lead generation webtools and find innovative ways to increase leads and handraiser to grow our business
• Manage Search Engine Marketing (SEM) and Search Engine Optimization
• Brand (including Fleet, and microsites like ChevyTruckLegends.com) & Adjacency (MyRewards, OnStar, GMF, CarBravo, etc.) Site Integration Management
• Content Wells/Promo Tiles
• Accessory Site Pages (like Hummer)
• Mastheads
• Online Magazines/Editorial (Chevy New Roads, GMC Life)
• Maintenance & Optimization Recommendations
• Dealer Website / Dealer Digital Solutions Integration Management
• Content Wells/Tiles
• Accessory Site Pages
• Mastheads
• Promotions
• Maintenance & Optimization Recommendations
• SEO and SEM Recommendations
• Manage Digital Retail Content Strategy, agency relationships and content approval processes
• Accessories eCommerce Site Monthly Homepage Mastheads/footer updates
• Accessories eCommerce Site Offer/Coupon Code Creation or Coordination
• Brand & Adjacency Site [Monthly] Retail Offer Integration
• Current State
• The team is expanding to support the eCommerce workload-

Typical Day:
• This person will be collaborating with internal brand and digital stakeholders to find opportunities to reach customers.
• Person would work daily with eCommerce and digital business teams
• Hybrid role - Work Appropriate Guidelines
• Chance for extension
• Possibility for direct hire after 6 months for the right candidate.
• Team does participate in Contract Worker Shutdown.
• This role is completely new due to the evolution of company business
• This is a new space, not truly apart of eCommerce but works with the team.
• This person has the ability to build the process and standards to develop this new brand of eCommerce work within the company.
• This person would gain experience with organization's internal digital platforms, site platforms, asset platforms, etc.
• Experience in operating in vehicle launch and assist in the accessories launch.
• This person will have a real opportunity to develop insights and create interesting marketing initiatives based on performance and drive.

Required Qualification:
• Bachelor's degree is required (marketing, advertising)
• 5-7 years of experience