Digital Marketing Analyst

at Scenic Tours Pty Ltd
Published November 25, 2022
Location Hollywood, FL
Category Default  
Job Type Full-time  

Description

About Scenic Group:

From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the Worlds First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2021 and we have 9 Star-Ships sailing the worlds celebrated rivers and eagerly awaiting two brand new luxury superyachts launching in 2022 and 2023, set to sail the coastlines of the Med, Black Sea, Red Sea and Indian Ocean.

Digital Marketing Analyst

Scenic Group or Scenic Luxury Cruises & Tours and Emerald Cruises located in Hollywood, FL is looking to hire experienced Digital Marketing Analyst to join our team.

Develop reports, analysis, and creates recommendations to support US based marketing teams. Maintain constant focus on overall website performance, digital media campaigns, business performance and provide insight and direction to team based on analytics.

POSITION RESPONSIBILITIES:

Monitor and analyze business performance in conjunction with our revenue management and digital marketing team.

Generate timely reporting of the conversion funnel and other brand specific key KPI's.

Collect, analyze, and report on data such as traffic, visitor behavior, and overall site performance.

Monitor trends/competitors and proactively identify areas for further research and analysis.

Compile, integrate, and analyze data from multiple sources to identify trends, expose new opportunities and answer ongoing business questions.

Work with marketing digital team and relevant stakeholders to support ad-hoc requests, prepare analyses, and present key findings and insights to the relevant audience.

Provide holistic insights and recommendations based on these insights at weekly performance meetings and build presentations to reflect web and digital performance and insights

Identify trends and drivers, perform exploratory data analyses, forecasts and present views that will provide visibility into our performance, pulling from sources that may be outside of web tools (e.g., email platform, data warehouse or third-party tools, social media reporting platforms, seo).

Evaluate direct leads and marketing attribution with goal of strengthening our online booking capabilities

Design outputs (reports, dashboard) using tools to satisfy stated and anticipated requirements.

Partner with other teams to understand analytic tracking requirements to support new site features and functionalities.

Partner with Global Digital and IT (SAMI) teams to ensure data consistency of data, methodologies, and reports. Focus on data integrity across the broader marketing department to drive business growth and to reach goals.

Perform other job-related functions as assigned.

KNOWLEDGE AND EXPERIENCE:

EDUCATION:

Bachelor's Degree in Business (Marketing, Economics, Finance), Information Technology, or Mathematica/Statistics; or any equivalent combination of relevant education and work experience.

EXPERIENCE:

4-6 years of advanced analytical experience with digital product analytics, digital analytics, or digital marketing analytics with at least two specifically in digital analytics.

KNOWLEDGE & SKILLS:

Excellent analytical skills, time-management, and organizational habits.

Ability to clearly communicate and present information for stakeholders at all levels of the business. Strong communication skills to persuade action. Skilled in interpreting complex data, eliciting the most important points, and summarizing with clarity.

Expertise in web analytics tools such as Google Analytics and Datastudio

Expertise in building presentation decks and data visualization tools. Robust knowledge of Microsoft Excel, SQL Tableau, Microsoft BI, and Powerpoint

Experience partnering with versatile, multi-functional team members who come to the table with different perspectives and have a consistent record of developing creative approaches to solving problems.

Knowledge of business, financials, and drivers of profitability, and how those relate to digital analytics.

Knowledge of statistics, probability, and advanced math concepts. Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work with a high degree of autonomy.

What we offer:

  • Generous vacation and paid time off policy

  • Medical/dental/vision insurance

  • 401k (match)

  • Dental insurance

  • Healthcare spending or reimbursement accounts such as HSAs or FSAs

  • Retirement benefits or accounts

  • Commuting/travel assistance

  • Employee discounts

    Job Type: Full-time

    Location: Hollywood, FL

    Work authorization:

  • United States (Required)

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