Digital Marketing Analyst

at Marine Depot Direct
Published November 24, 2022
Location Chino, CA
Category Default  
Job Type Full-time  

Description

About Us:

White Water Marine Hardware is a wholesale distributor of stainless steel marine hardware for boating. We import marine hardware from our factories, stock in our two locations (California and Florida) and we sell to some of the best boat builders in the country! This role is for our in-person Chino, California location.

Aside from our B2B operation, we also sell through various aftermarket platforms such as Amazon, Ebay, Walmart, and our own sister company website marinedepotdirect.com There will be plenty of on-the-job training, so you don’t have to worry about being familiar with boats, boating, or the hardware to start!

Company Culture:

We’re a team full of passionate and engaged people focused on making a difference. A successful candidate works well in a dynamic environment with minimal supervision. We pitch in and help each other to get the job done, but we also mix in some company fun! We try for monthly company lunches, a relaxed and friendly atmosphere, and a good mix of conversation and fun! We also take everybody’s ideas seriously. So, if you have an idea for improvement, you can expect to be heard and respected.

Job Role:

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Defining, measuring, and evaluating relevant paid media KPIs and providing weekly reports from Amazon Ads, Facbooks Ads, Google Ads, Instagram Ads
  • Be actively involved in SEO efforts (keyword, image optimization, blogs, etc)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels (Email Marketing)
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Work with our Social Media Coordinator on company presence on social media (Instagram, Facebook etc.)
  • Working with our in house photographer / graphic designer on marketing material
  • Optimize existing product listings and drive new product launches in conjunction of marketing efforts
  • Responsible for the accuracy of all aspects of product, including set up, pricing, categorization, ranking, upsell / cross sell online.
  • To ensure that all pages are effectively merchandised, identifying best sellers, key trends & stories.
  • Other other tasks assigned

Skills

  • Proven experience as Digital Marketing Specialist or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with social media, Google Adwords and email campaigns and SEO/SEM
  • Working with Canva to help create marketing materials
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BS/BA in marketing or relevant field

Benefits:

• 50% Health Insurance

• 50% Dental Insurance

• 50% Vision Insurance

• 401(k) Plan (after 90 days of employment)

• Premium Only Plan (POP) Option to deduct above medical insurance as pre-tax

• 6 Sick Days per calendar year (pro-rated if hired later in the year)

• 5 Vacation days after 1 full year of employment (increases per a schedule)

Observed Paid Holidays:

New Year’s Day*

MLK Jr. Day

Memorial Day

Independence Day

Labor Day

Veterans Day

Thanksgiving Day plus the Friday after

Christmas*

*Please note that our offices close between Christmas and New Year’s Day with paid time off for weekdays between those holidays.

COVID-19 precautions

• Vaccinations preferred for a healthy and safe work environment

Job Type: Full-time

Salary: $55,000-70,000

Benefits:

  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Bonus pay

COVID-19 considerations:

We are following all state and local laws per mask wearing, social distancing, and sanitizing common areas.

Education:

  • Bachelor's (Preferred)

Experience:

  • Google AdWords: 1 year (Required)
  • Google Analytics: 1 year (Required)
  • Work Location: One location