|Published||September 29, 2022|
Integrated Marketing Solutions, Inc offers a range of alternative media management and consulting solutions and is an affiliate of Colony Brands, Inc. Colony Brands, Inc. is one of the world's largest and most successful direct marketing catalog and e-Commerce companies. We are seeking an organized, detail-oriented Digital Marketing Analyst to support our marketing division. If you get excited about the data side of marketing - this could be the position for you!
What You'll Do
You'll be responsible for supporting our strategic marketing plan by focusing on digital tactics to drive incremental business. Our goal is to have a channel agnostic approach to marketing and your role is to help us achieve that by having a deep understanding of our customer data, current and emerging marketing tactics. You'll also be responsible for:
• Developing customer audiences
• Creating and maintaining Unica/Sales Force Marketing Cloud Email marketing processes
• Promotional email execution
• Developing, maintaining and enhancing marketing reports
• Supporting our internal businesses by providing insights into campaign performance, customer data and other marketing tactics
• Researching and staying abreast of digital marketing landscape.
We need a motivated professional with experience in digital, direct or B2C marketing. Ideally, you'll have a Bachelors' degree in marketing, analytics, computer science or related field. In addition, we are looking for:
• Solid understanding of querying databases and understanding data structure
• Working knowledge of Unica (IBM Campaign) or any other marketing software
• An extensive knowledge of SQL and ability to pull data and build reports
• The ability to analyze data and uncover insights
• Exceptional communication skills
This position is a hybrid role and offers the flexibility to work at our headquarters in Monroe, WI while also working from home (remotely). To take advantage of the remote work option, you must:
• Have reliable, high-speed internet and appropriate home office ergonomics
• Be able to travel to/work in Monroe, WI every Tuesday, Wednesday and Thursday
• Maintain a residence in a State where we currently have other employees (location restrictions apply)
With over 20 years of experience, Integrated Marketing Solutions, Inc. (IMS) manages consumer catalog and direct response mailing lists. Integrated Marketing Solutions, Inc. is an affiliate company of Colony Brands, Inc. which is one of North America's largest, multi-channel direct-marketing companies. We generously support the communities we work in and offer many benefits and programs that support the well-being of our employees.
Colony Brands is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation: