Digital Marketing Analyst

at Robert Half
Location Jacksonville, FL
Date Posted January 5, 2022
Category Default
Job Type Full-time

Description

Ref ID: 01120-0012082342

Classification: Web Administrator

Compensation: DOE

Our Client is one of the fastest growing US online retailers, and now has an opportunity for a digital analyst to join our team embracing the digital opportunities in marketing.

Reporting to the Director of Marketing Analytics and Optimization, the Digital Analyst is responsible for conducting advanced analysis of web users and their onsite behavior to support the organizations strategic initiatives. The role requires an ability to offer deep e-commerce insights and to tell stories with data in order to both surface new data-driven opportunities for growth and evaluate the effectiveness of key efforts already underway. An ideal candidate would balance a strong attention to detail and data integrity, while also maintaining a focus on the high-level, strategic relevance of the recommendations being made.

In particular, this position will be responsible for analyzing data to draw actionable conclusions, as well as designing and preparing ad hoc analytical reports. The position is responsible for ensuring our on-site tagging is accurate and complete in order to yield comprehensive insights. A successful candidate will be experienced with the setup and use of web tracking systems such as Google Analytics 360. Experience with database query languages, such as SQL, is also important.

Responsibilities:
• Conduct thorough analysis on Venus’ website behavior and provide recommendations to the Marketing and Merchandising teams on to how to optimize the site.
• Define metrics and KPIs to monitor online channels and marketing campaign performance.
• Maintain a comprehensive suite of dashboards to help visualize performance and trends in our website’Microsoft traffic, online sales and campaigns.
• Work with Venus databases to connect digital data with transactional and marketing data to provide a 360 view of the customer.
• Ensure consistency, reliability and quality of all standard reports.
• Support the marketing team, especially the user interface and user experience team with in-depth research on performance and deliver data insights across all digital touch points. Additionally, create ad-hoc reports and insights supporting broader business e-commerce use cases as necessary.
• Act as a web analytics expert and evangelist to share knowledge with colleagues throughout the business.
• Communicate effectively with managers to identify and address areas for improvement.
• Fully understand the source and structure of the raw web tracking data in order to ensure that it remains reliable for analysis purposes.
• Work with external tech and web partners to ensure that the tracking and data infrastructure is reliable.
• Assess the current web analytics tools and identify new tools/vendors as required by the level of insight needed for decision making.
• Support the business in the statistical aspects of testing in the web experience. Design experiments and A/B tests within the existing business environment that have clear goals and can be clearly interpreted, reported on and concluded from.

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