Digital Marketing Analyst

at icreatives
Published July 23, 2021
Location Miami, FL
Category Default  
Job Type Full-time  


A global kitchen accessories and furnishing company is looking for an experienced Digital Marketing Analyst to be part of their full-time team. Based in Miami, the company serves customers worldwide and helps to promote healthy eating and home environments.

As a Digital Marketing Analyst, you will report to the Digital Marketing Manager and work with the digital team. You will lead strategy development and make decisions based on actionable data analytics and insights. You will analyze across data models the company uses to derive key consumer insights, as well as product and platform insights, to maximize consumer touchpoints and achieve business goals.

As a Digital Marketing Analyst you will:

  • Be the expert in digital analytics within assigned space, being responsible for data collection and use cases for business solutions

  • Provide effective and impactful reports for numerous audiences including information for executive leadership

  • Provide clear and concise presentations focusing on actionable outcomes

  • Keep digital track on consistent data information

  • Identify opportunities and take action for data improvement

  • Maintain digital tracking on web and app for consistent analytics

  • Research data and information independently to be able to round out analysis and confirm assumptions

  • Explain findings and concepts to non-experts using statistic

  • Create analytical plans, milestones, hypotheses, prepare data sources

  • Support many partners with in-depth analyses and ad-hoc reports

  • Use analytical and business expertise to perform proactive analysis, issues, opportunities and optimizations

  • Collaborate with other departments as business, technology, implementation specialists, and analytics partners to determine data needs, collection and ensure implementation