Digital Marketing Analyst

at Adecco USA
Location Atlanta, GA
Date Posted March 12, 2021
Category Default
Job Type Full-time

Description

Adecco is currently assisting a local client in their search to fill a Digital Marketing Analyst position in Atlanta, GA. Apply now if you meet the qualifications listed below!
 
Type:             Full time (40 hours / week) contract
Length:          6 months
Pay:               $47/hour
Shift/Hours:  8am-5pm
Location: Atlanta, GA (Remote
 
Responsibilities for this Digital Marketing Analyst position:

  • The Digital Marketing Campaign Analyst will be responsible for supporting the inhouse digital marketing team with the setup and ongoing management of digital marketing campaign measurement and analysis
  • 50% Establishes, shares and maintains marketing campaign measurement, analysis and reporting
  • Prepares recommendation for relevant campaign metrics based upon goals and campaign strategy
  • Tracks results, overlays data sets and gathers insights to inform on progress and performance against goals throughout campaign lifecycles
  • Makes data driven recommendations to improve, enhance and optimize campaigns across channels
  • Works closely with Channel Managers and Campaign Managers for on analysis, testing plans, establishing goals and benchmarks for campaigns
  • 40% Design, implement, and test all data collection and tagging on digital products and campaigns
  • Designs and manages reporting dashboards and creates scalable templates
  • Consults on technology requirements and design to ensure tracking goals are met
  • Coordinates with Channel Managers on optimization of targeting/bidding based on results and campaign objectives
  • 10% Provide technical and functional expertise to ensure digital marketing analytical goals are met
  • Offers recommendations on the various technologies being used in the digital transformation space for opportunities to integrate into marketing tech stacks
  •  
    Qualifications for this Digital Marketing Analyst position:

  • Bachelors degree in Marketing, Business Administration or related field
  • Minimum of 4 years digital marketing experience with a focus on digital measurement and analytics
  • 1+ year experience building campaigns in ad servers and DSPs
  • Strong organizational and time management skills, ability to handle multiple projects while maintaining excellent attention to detail
  • Strong written and verbal communication skills
  •  3+ years' experience using SEO and business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools, Sprinklr, Power BI or Tableau
  • Experience in customer, client and market research
  • Proactive self-starter with the ability to work independently as well as in a team
  •  
    Preferred Qualifications:

  • Data visualization experience in Data Studio with ability to create customized dashboards
  • 1-3 years of experience with lead generation website traffic tracking
  •  
    Why work for Adecco?

  • Weekly pay
  • 401(k) Plan
  • Skills Training
  • Excellent medical, dental, and vision benefits
  •  
    IMPORTANT: This position is being recruited for by Adecco's National Recruitment Center, not your local Adecco Branch Office. To be considered for this position, you must use the "Apply with Adecco" button to submit your resume. The Adecco Group is a global leader in HR services. Our group connects over 700,000 associates with our business clients each day through our 6,600 offices in over 70 countries and territories around the world. We offer employment opportunities at any stage in your professional career. Contact us today to discuss available contract and direct hire positions. Adecco Group provides one of the most comprehensive benefits packages in the industry to contract workers to include Holiday, 401(k), Insurance Benefit Plans
    Equal Opportunity Employer/Veterans/Disabled. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit www.adeccousa.com/candidate-privacy/ . The Company will consider qualified applicants with arrest and conviction records.

    Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please

    The Company will consider qualified applicants with arrest and conviction records