Digital Marketing Analyst

at Adecco USA
Location Princeton, NJ
Date Posted November 9, 2020
Category Default
Job Type Full-time

Description

Adecco Creative & Marketing is sourcing for Digital Marketing Analysts for exciting permanent opportunities in the Princeton area. If the description below sounds like you, please apply with your updated resume today!
 
Responsibilities:

  • Analyze customer data; provide insights and recommendations on marketing initiatives
  • Create cross-media reports, including data trends, insights and recommendations for media and UX optimizations
  • Monitor and analyze effectiveness of media through funnel performance, site changes and website optimizations
  • Analyze and optimize ROI on cross-platform, cross-device and cross-channel digital marketing campaigns (digital, interactive, social, etc.) to help drive strategy on client marketing initiatives
  • Assist in communicating analysis, test results and resulting recommendations to clients through presentations and client calls
  • Measure KPI metrics and marketing channel effectiveness for improvement on a regular basis
  • Use audience segmentation tools to better understand, quantify and optimize customer targeting
  • Clearly articulate campaign insights and recommendations to team members and clients with varying levels of digital expertise
  • Help develop and set business requirements for enhanced digital reporting dashboards
  • Integrate strategies between active marketing channels such as SEM, Display Advertising, Interactive, Content, Media and Social Media
  • Develop visualizations into campaign performance relative to KPIs, projections and historical campaign performance
  • Collaborate with interactive developers to implement data collection tags and analytics tools
  • Collaborates with team members on campaigns in order to exceed measurable client goal
  • Keep Account Managers up to date on client digital happenings
  • Drive continued innovation, regularly sharing knowledge with colleagues
  • Integrates with other departments including Social Media, Traditional Media, Interactive, Creative, Communications, Project Management and Account Management to create a holistic 5-star experience for clients
  • Understand and follow all agency procedures, while taking a leadership role in seeking ways to improve upon them.
  • Be on-time for all meetings and workday start and end times
  • Ensure that accurate time sheets are kept and submitted in a timely basis
  • Remain knowledgeable about the operations of the agency as a whole
  • Researches and stays up to date on digital media trends, platforms and vendors while assuming responsibility for increasing knowledge base
  • Responsible for increasing proficiency with research tools, function & application
  • Attend appropriate professional meetings & seminars
  • Participate with new business
  • Work on other agency initiatives or new business on an as-needed basis
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    Requirements:

  • Ability to communicate clearly and effectively with colleagues and clients regarding analysis
  • Clear understanding of both B2C/B2B digital marketing campaigns
  • Ability to work effectively with 3rd party marketing vendors, contractors and colleagues
  • Willingness to learn new things and the ability to own job responsibilities completely
  • Ability to work in fast-paced environment and learn quickly
  • Organized; self-starter; takes initiative; and ability to work independently and as part of a team
  • Ability to analyze data, develop insights and provide actionable recommendations
  • Ability to analyze campaign KPIs and distinguish data correlation from causality
  • Firm grasp of Interactive U/X in regard to digital media performance
  • Background in multiple industry verticals
  • Experience with tag management is required
  • Bachelor's degree in Business Administration with concentration in marketing, advertising or communications
  • 3 years of experience executing paid search programs on Google AdWords and Microsoft Bing search platforms
  • Working knowledge of MS Office, Excel and PowerPoint skills essential
  • Expert level experience working with Excel functions such as formulas, macros, etc.
  • Excellent communication skills, both written and oral
  • Proficiency in Google Analytics, Google AdWords, Bing, DCM, Facebook, Google Tag Manager
  • Experience working with SEO software, such as Moz, is a plus
  • Other platforms: Instagram, knowledge of ESPs, Hubspot, Webtrends, Yahoo, Amazon, various DSPs
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