Digital Marketing Analyst

at Daley and Associates
Location Boston, MA
Date Posted April 18, 2020
Category Default
Job Type Full-time

Description

Digital Marketing Analyst - Boston, MA

An investment firm in Downtown Boston is currently seeking a Digital Marketing Analyst for their team. This role is for 3-6 months with an opportunity of extension and/or an opportunity of becoming permanent.

Pay Rate: $30-35 per hour based on relevant work experience

Responsibilities: 

  • Support campaign development efforts by helping define and implement measurement strategies that align with key marketing and business objectives
  • Attend recurring meetings with key stakeholders to ensure analytics requests and needs meet.
  • Monitor in-field campaign progress and provide interim reporting and communications
  • Produce detailed digital marketing campaign reports and dashboards
  • Measure the impact of both digital and offline communications and interactions on key business activities
  • Assist in data aggregation and data cleaning activities to ensure completeness and accuracy of data
  • Provide support for on-going content tagging and website tracking activities
  • Provide data entry and review of monthly, quarterly and yearly analytics reports
  • Perform ad-hoc data analysis based on requests from marketing and distribution partners

Job Requirements:

  • BA or BS in Marketing, Finance, Statistics, or another related field; advanced degrees in related areas are a plus.
  • Minimum of 2 years of experience in web analytics, database analytics, media and/or digital content and social platforms
  • Strong understanding of digital advertising, marketing, and strategy as well as digital analytics including the vendors and testing methodologies and approaches
  • Working knowledge of and/or interest in financial services is a definite plus
  • Proficiency in Microsoft Office, particularly MS Excel and MS PowerPoint
  • Proficiency in Adobe Analytics or other business intelligence/reporting tools (e.g., micro-strategy, tableau, etc.) a plus

Interested and qualified candidates who are available immediately, please send an updated resume in a Word document to Howie at [Click Here to Email Your Resumé] for immediate consideration.

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