Description:

City Fitness is seeking an experienced digital marketing professional to lead the development and optimization of end-to-end buyer journeys that convert at scale. As one of the fastest-growing brands in greater Philadelphia, City Fitness needs an ambitious marketer with an entrepreneurial spirit to help us continue to expand. The ideal candidate is a strong copywriter with a deep understanding of how to use and optimize digital advertising and marketing automation tools. This person is passionate about fitness and the City Fitness brand, thrives in a fast-paced environment, and is able to manage multiple projects simultaneously. This role is responsible for overseeing digital ads, automated lead nurturing, and member communications.

*Applicants should include a resume and cover letter for proper consideration*

City Fitness proudly offers competitive pay based on experience and certified qualifications. Other employment benefits include:

• Complimentary gym membership
• Health Insurance
• Vision Insurance
• Dental Insurance
• Short-term Disability Insurance
• Enhanced Paid-Time Off
• Employee discounts and community partnership perks

Requirements:

• Bachelor's Degree
• 3+ years of CRM experience in a consumer-facing, fast-paced company
• Demonstrative experience managing and building B2C email campaigns in marketing automation platforms (e.g., HubSpot, Mailchimp)
• Proficiency in Google extensions Drive, Docs, Sheets, and Slides, Microsoft Office applications Word, Excel, and PowerPoint, and Adobe Creative Suite Applications Illustrator, InDesign, Lightroom, and Photoshop

Competencies

• Excellent copywriting skills and the ability to adapt writing to various applications, including social media ads, promotional emails, lead nurturing emails, direct mail, signage, etc.
• Deep understanding of inbound marketing strategy and lead nurturing tactics.
• Proficiency in using marketing automation tools, such as Hubspot, to build funnels that convert leads at scale.
• Skilled in the use of A/B testing and conversion optimization to optimize ads and lead nurturing funnels
• Ability to work with content management systems such as WordPress.
• Fluency in Adobe Creative Cloud programs.
• Ability to organize, prioritize, and meet deadlines
• Ability to take initiative and problem solve
• Strong project management skills
• Attention to detail
• Strong interpersonal and customer service skills
• Ability to speak and present publicly
• Dedication to maintaining personal integrity and one's own health and fitness
• Adapt well to change and inconsistency in the workplace
• Ability to present oneself as well as the company in a professional manner

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