Digital Marketing

at City Fitness - Philadelphia
Published September 16, 2022
Location Philadelphia, PA
Category Default  
Job Type Full-time  



City Fitness is seeking an experienced digital marketing coordinator to lead the development and optimization of end-to-end buyer journeys that convert at scale. As one of the fastest-growing brands in greater Philadelphia, City Fitness needs an ambitious marketer with an entrepreneurial spirit to help us continue to expand. The ideal candidate is a strong copywriter with a deep understanding of how to use and optimize digital advertising and marketing automation tools. This person is passionate about fitness and the City Fitness brand, thrives in a fast-paced environment, and is able to manage multiple projects simultaneously. This role is responsible for overseeing digital ads, automated lead nurturing, and member communications.

*Applicants should include a resume and cover letter for proper consideration*

City Fitness proudly offers competitive pay based on experience and certified qualifications. Other employment benefits include:

  • Complimentary gym membership
  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • Short-term Disability Insurance
  • Enhanced Paid-Time Off
  • Employee discounts and community partnership perks

  • Bachelor's Degree
  • 3+ years of CRM experience in a consumer-facing, fast-paced company
  • Demonstrative experience managing and building B2C email campaigns in marketing automation platforms (e.g., HubSpot, Mailchimp)
  • Proficiency in Google extensions Drive, Docs, Sheets, and Slides, Microsoft Office applications Word, Excel, and PowerPoint, and Adobe Creative Suite Applications Illustrator, InDesign, Lightroom, and Photoshop


  • Excellent copywriting skills and the ability to adapt writing to various applications, including social media ads, promotional emails, lead nurturing emails, direct mail, signage, etc.
  • Deep understanding of inbound marketing strategy and lead nurturing tactics.
  • Proficiency in using marketing automation tools, such as Hubspot, to build funnels that convert leads at scale.
  • Skilled in the use of A/B testing and conversion optimization to optimize ads and lead nurturing funnels
  • Ability to work with content management systems such as WordPress.
  • Fluency in Adobe Creative Cloud programs.
  • Ability to organize, prioritize, and meet deadlines
  • Ability to take initiative and problem solve
  • Strong project management skills
  • Attention to detail
  • Strong interpersonal and customer service skills
  • Ability to speak and present publicly
  • Dedication to maintaining personal integrity and one's own health and fitness
  • Adapt well to change and inconsistency in the workplace
  • Ability to present oneself as well as the company in a professional manner

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position Type/Expected Hours of Work

This is a full-time position which requires a minimum of 40 scheduled hours per workweek. Unless otherwise specified, days and hours of work are Monday through Friday, 8am to 6pm. Evening and weekend work may be required as job duties or special projects demand. Schedule alterations must be approved in advance, by the VP of the department


This position requires a medium to moderate amount of travel. This individual will be expected but not limited to, travel between all locations, offices and event sites, as the job duties demand.

Work Authorization/Security Clearance

This position does not require any addition screening


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