Eurofins Sensory, Consumer & Product Research is a fast-growing division of Eurofins Scientific with a mission to help our clients discover, design and commercial products consumers love. Working as a seamless extension of their teams, we implement innovative science, methods and thinking to help ensure our clients' success.

Our best-in-class consumer and sensory research capabilities are the result of the acquisition and combination of two long-standing and respected organizations, the former Food Perspectives, Inc. and National Food Lab. We recruit consumers to participate in a variety of quantitative, qualitative consumer and sensory research techniques so to help our clients:

• Discover new ideas
• Rapidly refine new product protocepts
• Assess product-concept fit or packaging effectiveness
• Re-energize a well-established product
• Protect product quality and integrity

Eurofins is searching for a Database & Digital Marketing Assistant for our Plymouth, MN location.

Database & Digital Marketing Assistant responsibilities include, but are not limited to, the following:

Design, develop and deploy digital marketing campaigns that drive action.

• Works with manager to plan, design and execute digital and social marketing programs to drive growth in database membership among consumer targets of interest.
• Possess a keen sense for digital marketing creative design best practices - desire to continually learn how imagery, text, subject lines and dynamic content impact results (via A/B testing) while also staying true to our brand values and personality.
• Be skilled at designing and loading content into digital marketing tools, working with vendor and agencies for support as necessary.
• Help integrate our CRM/Web/App and marketing automation tools to ensure we are making the most of technical efficiencies and available consumer data.
• Assist in driving our consumer acquisition strategy, helping identify new ways to continually bring consumers into the database and guide them to engage in a testing opportunity with Tasteocracy.

Implement grass roots marketing campaigns that enroll organizations and their membership via fundraising.

• Serve as a credible and engaging representative for Tasteocracy in meetings with volunteer leaders within Non-Profit organizations to solicit enrollment in our program as a mechanism for fundraising.
• Generate prospect lists, complete phone calls, arrange and conduct meetings to drive enrollment.
• Develop marketing content to support the program.

Conduct analysis and database scoring/segment so to help us learn and continual strengthen results.

• Accurately captures attribution metrics, including lead source and campaign source, program success including conversion rates, and email marketing metrics
• Score consumers based on engagement, activities and behaviors with our brands; work to refine and continually evolve the system created for scoring over time
• Develop and maintain measurements of current database that inform feasibility and executional approach of potential marketing projects.
• Identify and prioritize specific gaps in database composition that, if filled, will better support company goals and clients' project requirements.
• Identify and implement programs for re-engage lapsed respondents or cleaning database for maximum health.

Support launch of new App and help us stay on the forefront of database marketing and consumer engagement approaches.

• Assist in the final testing and launch of the new Tasteocracy App. Implement a communication strategy to drive consumer enrollment.
• Test and learn new ways of engaging customers, keeping us on the leading edge of engagement strategies

The ideal candidate would possess:

• Requires strong communication, interpersonal, and organizational skills.
• Effective verbal, written and presentation skills. Demonstrated editorial sensibility.
• Prefer experience with building digital marketing plans (awareness, triggers, engagement, etc.).
• Sales Force experience preferred. Proficiency in running and interpreting custom analysis and reports with CRM.
• Hands-on experience with launching digital campaigns and tracking results via Social Media apps and/or Google Analytics
• Strong decision-making and problem-solving skills
• Bonus: ability to write/modify basic HTML and CSS within responsive design

Basic Minimum Qualifications include:

• Required: Undergraduate college degree in marketing, communication, business, IS or a related field.
• 2+ years of experience in in a digital marketing, pay-per-click advertising, and/or e-commerce role.
• Proficient in Microsoft Office Suite with advanced skills in Excel (pivot tables, vlookups, etc.)
• Working knowledge of Photoshop, graphic designs, and HTML

Position is full-time, Monday-Friday, 9 a.m.-5 p.m ., with overtime as needed. Candidates currently living within a commutable distance of Plymouth, MN are encouraged to apply.

As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.

To learn more about Eurofins, please explore our website www.eurofinsus.com .

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.