Coordinator, Digital Marketing

Published February 28, 2024
Location Knoxville, TN
Category Default  
Job Type Full-time  


Company Description

Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.

Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.

Job Description

The purpose of this job is to support the life cycle of Pilot Flying J (PFJ) digital marketing projects by working with key internal stakeholders and third party vendors to ensure that assets are delivered on time and are accounted for across digital channels.

  1. Serve as a gatekeeper for digital marketing requests from PFJ business partners and as a point of contact for creative services team

  2. Oversee department's digital marketing calendar to ensure assets are delivered on time

  3. Responsible for completing campaign briefs and assisting with marketing-related projects and creation of marketing presentations

  4. Collaborate with cross-functional team members to deliver monthly marketing success reports

  5. Collaborate with brand team, creative services and agency partners to gather assets and creative content for marketing campaigns

  6. Manage social communities, identify brand advocates and actively moderate social channels to maintain relationships with followers (e.g., encourage active discussions, user-generated content, guest testimonials)

  7. Monitor and respond to feedback and support issues on social channels in real time

  8. Serve as a liaison for guest services and other departments for guest inquiries through social media

  9. Actively monitor and report key insights from social listening with Social Studio

  10. Model behaviors that support the company's common purpose; ensure guests and team members are supported at the highest level

  11. Ensure all activities are in compliance with rules, regulations, policies, and procedures

  12. Complete other duties as assigned


  • Bachelor's degree in business administration or marketing required

  • Minimum one year's experience in a digital work environment (e.g., social media, digital advertising, digital agency)

Specialized Knowledge

  • Intermediate Microsoft Office skills required; advanced skills in Excel preferred

  • Experience managing social media content on Facebook, Twitter and lnstagram for a corporate or business account

  • Google Analytics knowledge


  • Strong analytical, problem solving and critical thinking skills

  • Excellent written and verbal communication skills

  • Ability to prioritize, execute tasks and meet deadlines

  • Ability to take initiative, work independently and as part of a team

  • Willingness to learn and embrace new technologies

  • Ability to communicate effectively across all organizational levels and with third party vendors

  • Ability to provide excellent customer service

Additional Information


  • Travel required less than 10%

Physical Requirements & Working Conditions

  • General office work requiring sitting or standing for long periods of time


Pilot is an Equal Opportunity Employer. Pilot does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.