What Digital Campaign Management Development contributes to Cardinal Health

Digital Campaign Consultant is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

Reporting to the Manager, Digital Marketing & Ecommerce, this specific role will be a part of our Enterprise Digital Marketing team focused on supporting the Medical Services and Laboratory digital marketing campaigns. This position works with marketing, cross-functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. They will also play a role in building awareness, nurturing qualified leads, and tracking campaign ROI. A positive, customer service oriented, and problem-solving attitude is a must for this role.

• Creates compelling marketing programs to drive lead generation and revenue in support of business objectives.
• Plans, manages, and executes all digital campaigns including, email, SEO/SEM, social media, programmatic and native advertising.
• Identifies trends and insights through campaign KPIs to optimize spend and campaign performance.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluates emerging technologies and provides point of view (POVs) for adoption where appropriate based on business team’s priorities and objectives.
• Collaborates with internal cross functional teams and vendor partners to achieve desired results.

Accountabilities

• Understand business objectives and recommend campaign and tactical approaches in the digital channel
• Work with all stakeholders to execute campaign work to support business objectives
• Project management and ability to manage vendor/agency relationship on a day-to-day basis for digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising
• Execute and report on approved campaign tactics including, but not limited to:
  • Paid search and paid social accounts
  • Emails and marketing automation platforms
  • Update content in CMS for website updates
  • Pull reports and build dashboards in analytics tool
  • Use project management tools to document project work
• Analyze campaign results and provide regular reporting and actionable recommendations for improved performance
• Proactively work with Site Operations teams to update templates, host content and landing pages and to ensure recommended web practices are followed.
• Produces various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement
• Follow all SOPs set by Site Operations and contribute to creation of new and/or optimization of current processes based on technology and/or business needs

Qualifications

• Bachelor’s degree in related field, or equivalent work experience, preferred.
• 3+ years’ experience in related field, preferred.
• 2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy
• Experience with Salesforce Marketing Cloud, Pardot and Sales Cloud is preferred.
• Proven experience executing email communications through a marketing automation platform is required
• Basic understanding of HTML, CSS and Amp script
• Strong critical thinking and creative problem-solving ability
• Analytically driven, with the ability to understand and report on email marketing metrics
• Basic Photoshop and Dreamweaver experience preferred
• Hands on experience with web content management systems required
• Solid project management and inter-departmental coordination skills
• Strong verbal and communications skills
• Highly motivated with ability to adapt to change

What is expected of you and others at this level

• Strong understanding of digital marketing principles, lead generation in B2B/B2C, audience segmentation, and various channels for digital marketing
• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
• May contribute to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
• Completes work independently with general guidance on new projects
• Work reviewed for purpose of meeting objectives
• Ability to multi-task, work efficiently in a high-paced environment

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.