Digital Marketing Jobs - Assistant Digital Marketing Manager, 17156

at Robert Half
Location Atlanta, GA
Date Posted October 23, 2020
Category Default
Job Type Full-time

Description

Ref ID: 00900-9502730610

Classification: Digital Marketing Specialist

Compensation: $60000.00 to $70000.00 yearly

The Creative Group is working with a company in Sandy Springs (remote during Covid) that is looking for an Assistant Digital Marketing Manager with proven experience developing and implementing email, direct mail, and social campaigns in a marketing automation system. The best person for this job will have 2+ years of experience working in Salesforce Marketing Cloud.

Please send resume directly to [Click Here to Email Your Resumé]

Responsibilities:

  • Responsible for the implementation of all digital and traditional marketing programs.
  • Manage the day to day set-up, execution, and optimization of Direct to Consumer marketing campaigns.
  • Build and optimize tactical campaigns to connect with & engage the customer in an effective manner in order to build awareness of our products and influence their purchase decision process.
  • Identify opportunities for testing and recommendations for program improvements including A/B testing of messaging and tactics to improve response and conversion rates.
  • Manages all email template set-up in Marketing Cloud.

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes