RESPONSIBILITIES:

Kforce has a client that is seeking a Analyst, Digital Marketing in Reynoldsburg, OH.

Essential Duties:

• Oversee execution of digital media programs and campaigns
• Interpret customer acquisition and retention strategies, communicate expectations with cross-functional partners, manage deliverables, and ensure deadlines are met
• Partner with channel leads and cross-functional partners to help develop strategies and execute programs to innovate and grow digital marketing to drive omnichannel customer acquisition and demand generation for our digital and brick-and-mortar stores
• Collaborate effectively with cross-functional partners as well as third-party vendors throughout the execution of each campaign or project
• Provide analysis and insight on digital media program and campaign performance
• Make recommendations to the team around strategy and approach
• Assist in the creation of digital media reports including weekly dashboard reports, campaign reports, and seasonal reports
• Stay current on the latest digital marketing trends and influence innovation