Digital Marketing Associate
Published | July 16, 2022 |
Location | Lowell, MA |
Category | Default |
Job Type | Full-time |
Description
Job Description
Description:
ePropelled is the leader in magnetic engineering innovations that dramatically improve electric motor and generator efficiency for propulsion applications such as aviation, aerospace and electric vehicles applications.
We are seeking a responsible Digital Marking Associate to work closely with our Marketing Manager.
Responsibilities
• Passion and enthusiasm for playing a supporting role, and contributing to team success
• Strong listening skills, verbal communication, and professional writing style
• Technologically savvy with ability to use multiple internet and software platforms to perform duties
• Develop messaging that is effective across different media and personas including corporate website, blogs, white papers, case studies,
PPTs, etc.
• Create, develop, and execute inbound and outbound marketing campaigns using compelling content
• Effectively manage daily administrative tasks
• Prepare reports on marketing and sales metrics
• Comfortable working with marketing automation platforms, especially HubSpot and WordPress plus other marketing technology tools
• Provide input to creative designs based on best practices and the brand book
• Creation of PowerPoint presentations, database management, and sales report maintenance through HubSpot
• Conduct market research to determine potential of products and services
• Perform analysis of market strengths, weaknesses, and opportunities
• Plan and coordinate special events and consultants (photographers, PR)
• Collect and analyze consumer behavior data (e.g., web traffic and rankings)
• Coordinate with the marketing design and content teams to generate digital and print advertising material
• Experience with SEO/SEM campaigns
• Excellent skills in the areas of communication٫ presentation٫ and analysis
• Knowledge of digital marketing tools and relevant techniques
• Create advertising material by collaborating with the Marketing Design and Content teams.
Requirements and skills:
• College degree preferred
• 0-3 years of experience in marketing and/or communications
• Possess knowledge of Adobe Creative Cloud Suite or Canva
• WordPress knowledge
• Google marketing platforms knowledge
• HubSpot knowledge
• MS office knowledge
• Organizational skills, multi-tasking
• Detail oriented
• Excellent time management skills
• Willingness to learn
• Creative mind-set and can-do attitude
Company Description