Ref ID: 01020-9501885485

Classification: Mktg/Comm Specialist

Compensation: $85,000.00 to $90,000.00 per year

A global QSR (Quick Service Restaurant Company) is seeking a Sr. Digital Marketing Analyst to join their team in Ft. Lauderdale, FL. The Sr. Digital Marketing Analyst will be responsible for driving, executing, tracking and optimizing the brand's digital marketing strategy and campaigns across the Latin America Caribbean region. SCOPE: Organization supported: the brand's Latin America Caribbean Franchise Business Unit (1200+ restaurants). 40 countries. - Travel required: 30% (International and domestic) - Eligible for a yearly 6% performance based bonus POSITION FUNCTIONS: Partner with LA C Marketing leaders to develop and implement a regional digital-driven marketing strategy. ? Work cross-functionally to support the regional roll out of the brand's LA C/global digital strategy, drive enhancements,and guide market leaders on digital launches/cascade. ? Work closely with marketing team to develop and implement online programs/advertising campaigns that meet brand awareness, traffic generation, ROI, and brand objectives. ? Partner closely with franchise partners across all key markets to drive regional digital strategy and ensure quality and effectiveness of local implementations ? Lead and maintain a tracking mechanism to measure digital KPIs in order to facilitate business decisions. ? Maintain frequent communication with global counterparts to learn best practices to protect the consumer experience while building massive consumer engagement on social networks and digital environments. ? Manage relationship with regional digital creative and media agencies ? Closely monitor industry trends to identify emerging technologies that may increase opportunities to drive sales online and optimize future projects. ? Coordinate third-party vendors and agencies that support digital strategy implementation. ? Partner closely with Digital Director to ensure holistic approach to the brand's digital ecosystem (Digital Marketing, CRM, e-commerce, Kiosks, etc)