The Digital Marketing Specialist is responsible for optimizing, implementing, and analyzing paid digital media campaigns. This role supports the company's goals and initiatives of all digital marketing efforts.

Primary responsibilities include:

• Tracking, reporting, and analyzing all PPC & social advertising initiatives.
• Staying current with new advances in search engine marketing (SEM), social advertising, and industry updates
• Developing PPC and display account strategies
• Executing day-to-day tactics that increase revenue, site traffic, conversion, and margins for company's clients
• Analyzing, identifying, and reporting on optimizations and key performance indicators with the Account Management Team
• Making daily campaign adjustments based on experience and knowledge of client business goals and dynamics of digital channels
• Performing post-launch and quality assurance checks on accounts
• Writing ad copy for new accounts and new client service lines
• Reviewing and analyzing performance metrics and optimization of campaigns

Education & Experience:

• Bachelors degree required; preferably in Marketing or related fields
• Minimum of 2 or more years of digital marketing experience
• Previous experience working wihtin healthcare marketing space highly preferred
• Google AdWords Certified - huge plus