Responsible for the management of the company's external website, digital marketing platforms, and online marketing presence, ensuring the success of our business objectives. Responsible for optimization of digital marketing strategies. Will combine knowledge of web and digital marketing with business acumen to achieve greater brand awareness, increase lead generation, and increase member engagement.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Demonstrate and maintain proficiency with WordPress -both back-end development and user experience evaluation.
2. Manage the design, structure, function, maintenance, and continuous improvement of internal SharePoint and external websites (including all images, tools, and content).
3. Manage company blog, e-newsletter, and social media (including regular posts, news, etc.)
4. Responsible for managing SEO strategy, including content creation, link building, and keyword search to increase organic rankings on all major search networks
5. Optimize external website performance by analyzing metrics through Google Analytics.
6. Participate in the integration of graphic and multimedia components into the website, specifically video.
7. Find, diagnose, and repair website problems, including broken links, typographical errors, and formatting inconsistencies.
8. Develop and test the website across multiple browsers, platforms, and devices, including mobile devices and tablets.
9. Provide digital strategies consistent with the company's brand and strategic and business objectives for all of the company's social platforms and communities including: Facebook, Instagram, Twitter, YouTube, etc.
10. Manage official company social media accounts through day-to-day messaging/posts, developing unique content, monitoring and responding to comments/feedback.
11. Report analysis of sites and social traffic while minimizing reputation and other risk exposure in social media.
12. Oversee management of all digital channels (including updates, design, and user experience).
13. Manage maintenance of digital marketing on the app
14. Monitor web traffic and digital ad conversion and prepare and present reports regularly on campaign success.
15. Stay up to date with the latest SEO/SEM and digital marketing latest trends and best practices.
16. Serve as the liaison between Marketing and Information Technology departments.
17. Identify and maintain ADA website compliance.

Other tasks may include

1. Identify and evaluate new standards, technologies and trends in website development, design, and delivery.
2. Research and assess competing websites in regards to content, look and feel, and functionality, and making improvement recommendations to the website.
3. Identify opportunities, tools and trends in the social space and recommend the best course of action with justifiable metrics.
4. Photograph events as needed for social media use.
5. Other duties as assigned.

QUALIFICATIONS

Education/Certification:

• Four-year degree in marketing, computer science or related fields is preferred, or equivalent work experience required.

Experience Required:

• Must demonstrate proficiency with WordPress
• Experience in improving business SEO footprint and best practices.
• Experience with HTML, CSS, JavaScript preferred
• Experience with Google Analytics/Tag Manager experience preferred
• Experience in brand identification and developing strategic marketing initiatives aimed at strengthening brand awareness and customer loyalty preferred

Required Knowledge

• Basic understanding of SEO
• Foundational knowledge in design techniques and principles involved in the production of digital materials

Skills/Abilities

• Ability to update meta tags and descriptions; ability to manage and update plugins.
• Ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public
• Social Media networks and advertising, SEO and online reputation management.
• Proficient knowledge of Microsoft Word, Excel, PowerPoint and all relevant Internet applications.
• Exceptional ability to establish and maintain effective professional relationships with supervisory and staff members and vendors
• Ability to manage multiple tasks and meet deadlines

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