Ref ID: 01020-9501346576

Classification: Account Service

Compensation: $50,000.00 to $55,000.00 per year

A Full-Service Internet Marketing and Technology Company located in Miami, Fl is seeking a Digital Marketing Specialist to join a team of creative experts and branding specialists. The Digital Marketing Specialist should have a keen ability to identify Key Performance Indicators (KPIs) and conduct online marketing initiatives, such as paid ad placement, must be eligible to work in the U.S. programs, content marketing, email promotions, or viral marketing campaigns on social media sites. While reporting to our Lead Marketing Specialist and COO, your responsibilities will be to: ? Expand search engine marketing campaigns to meet clients' defined goals and strategic objectives. ? Provide forecasts for cost, traffic, and ROI for search marketing channels. ? Analyze and report on key metrics for SEO and PPC campaigns in Google and Bing. ? Work effectively with a broad spectrum of both internal team members and external vendors/clients. ? Build, analyze and test SEO and PPC (Sponsored Search) campaigns and strategies including landing page and ad testing. ? Manage all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements. ? Analyze categories with competitive websites to gain market intelligence. ? Plan and oversee content marketing strategies to coordinate all content strategy, creation, implementation and promotion strategies. ? Work in collaboration with the Programming and Design Departments on Client Projects