Ref ID: 03200-9501249632

Classification: Multimedia Designer

Compensation: $60,000.00 to $75,000.00 per year

The Creative Group is working with a client in search of a multifunctional Digital Marketing Specialist! Interviews this week!! Primary responsibilities will include: Email Marketing (Pardot experience), Reporting and Analytics (PPC, SEO) •Monitor site usability and user experience across all brand websites and identify areas for improvement. Develop and implement strategies to increase site traffic, engagement and conversions •Plan and manage website development projects and site upgrades in conjunction with external agency •Maintain accurate and up-to-date content across all sites using content management system Online advertising/PPC campaigns manage pay-per-click and remarketing programs that increase traffic, engagement and drive leads for targeted market segments Develop landing pages to support campaigns and drive conversions Email marketing -Responsible for the development, execution, and post program analysis for email marketing campaigns including the development of creative content, campaign design and campaign analysis and reporting •Provide analysis and insight into key metrics, and make recommendations to improve performance Social media •Provide social media insight as well as execution and management of related digital activity •Work in conjunction with Marketing Manager to maintain social media communities, paid campaigns and projects to create targeted opportunities across multiple channels including Twitter, Facebook, LinkedIn and YouTube •Monitor social and website site analytics to understand visitor trends. Report on activity and results, providing insight and analysis; suggest areas for improvement •Create and implement strategies to improve search engine rankings, site engagement and conversions •Monitor key competitor websites and PCC campaigns Email your resume to [Click Here to Email Your Resumé]