Digital Marketing Manager-SaaS

at The Creative Group
Published December 1, 2016
Location Atlanta, GA
Category Default  
Job Type Full-time  

Description

Ref ID: 00900-0008948176

Classification: Mktg/Comm Specialist

Compensation: $90,000.00 to $120,000.00 per year

The Creative Group is very selectively searching for a Digital Marketing Manager for a client in Downtown Atlanta. The Digital Marketing Manager, a member of the Marketing team, will be responsible for developing, managing and optimizing our clients online presence across all digital channels (e.g., websites, microsites, social media platforms, blogs, etc.) and for designing, running and measuring digital campaigns using our marketing automation, email management and CRM systems.

Your digital marketing knowledge and experience, your working knowledge of Salesforce, Pardot and social media channels, and your close collaboration with the broader Marketing team as well as the Sales, Channels and Product groups, will drive education, demand & lead generation and engagement with all target audiences. If you live and breathe B2B digital marketing, read on.

Responsibilities:

  • Define and manage the creative, operational and technical aspects of our clients complete online presence, including design, development, integration and maintenance
  • Develop and evolve an ecosystem of web assets (e.g., corporate website, microsites, social media platforms, blogs, online advertising, etc.) that create brand awareness and drive measurable sales pipeline activity across multiple geographies worldwide. On an ongoing basis, evaluate and optimize spend and channel mix.
  • Design, implement and optimize web landing pages, emails, and other web assets to support marketing campaigns in target markets
  • Plan and execute search engine optimization (SEO) efforts, track progress of results, optimize existing capabilities and develop new opportunities for driving search traffic
  • Integrate paid and natural search initiatives with our clients web assets
  • Manage web-to-lead process through the seamless integration of multi-channel programs and enabling systems/platforms
  • Monitor effective benchmarks for measuring the impact of Web and digital campaigns/programs. Analyze, review, and report on effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g., conversion rates, cost per qualified opportunity, etc.)
  • Instrument conversion points to optimize engagement funnel
  • Maintain and apply working knowledge of the latest web marketing trends, technologies and practices. Recommend and drive implementation and adoption of new approaches and systems, where appropriate.
  • Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Manage relationship with interactive agency to design, implement and measure digital marketing programs
  • Collaborate with vendor channel partners to design and execute joint digital programs and to support offline campaigns (e.g., events)