Digital Marketing Manager
Published | January 20, 2019 |
Location | Scottsdale, AZ |
Category | Default |
Job Type | Full-time |
Description
Ref ID: 00210-0010812573
Classification: Mktg/Comm Manager
Compensation: $80,000.00 to $90,000.00 per year
The Creative Group is looking for a Digital Marketing Manager to develop, implement, track and optimize our clients digital marketing campaigns across all digital channels. You will oversee a staff of 12 graphic designers and coordinators as well as multi cultural coordinators and event staff. Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate ***PLEASE SEND RESUME TO [Click Here to Email Your Resumé]***