Ref ID: 02710-0010529779

Classification: Mktg/Comm Manager

Compensation: $75,000.00 to $80,000.00 per year

Development and management of digital strategies for websites, social media, e-commerce, and mobile platforms. Integrate the company?s existing marketing strategy into an online presence. Generate new marketing ideas and understand market changes and trends. Brings creativity and energy to the company's digital marketing strategies. Develop and manage company?s product content development strategy for use by internal sales and in e-commerce platforms Functional Responsibilities: ? Develop and maintain all digital platforms ? Develop digital marketing initiatives, promotions facilitate distribution Responsibilities: ? Develop annual digital marketing and business plan ? Work with the Sales Marketing Team to define effective digital marketing strategies ? Responsible for providing ideas and content for all print and web marketing including catalog development, monthly direct mail pieces, company website and other marketing tools. ? Responsible for driving sales growth through the development of sales promotions, direct marketing events, e- commerce, customer retention programs and other marketing campaigns. ? Work in cooperation with the 3rd party service providers, including, but not limited to, web development firms, product content developers, and mobile technology providers ? Manage mass promotion and highly targeted digital campaigns ? Manage all print and online (web/social/digital) advertising ? Develop and Distribute monthly E-Newsletter ? Lead social media campaigns across Twitter, Facebook, Google+, Pinterest, YouTube, and LinkedIn. ? Manage content and photography for product pages and email marketing. All our company materials are designed in house. ? Responsible for providing ideas and content for all print and web marketing including catalog development, monthly direct mail pieces, company website and other marketing tools. ? Email campaign management (Mailchimp) ? Provide best practices for the ECM solution across CCOM business units and assist in the research and ultimate selection of best PIM ? Create, development, and implement technical as well as sales and marketing content for CCOM products for ERP and e-commerce solutions