Digital Marketing Manager

at The Creative Group
Published March 24, 2018
Location Dallas, TX
Category Default  
Job Type Full-time  

Description

Ref ID: 04010-9501150717

Classification: Mktg/Comm Manager

Compensation: DOE

Digital Marketing Manager The Creative Group is looking for a Digital Marketing Manager to join a client in the Dallas area. The candidate will be responsible for execution of the marketing strategy in digital channels, translating the brand positioning and communications into engaging consumer experiences. Develop, implement, track and optimize CRM campaigns; improve website and SEM performance; improve digital guest experience; support social and digital media campaigns. • Implement, measure and adjust customer acquisition, re-engagement and retention strategies • Develop customer communication journeys and segmentations • Support digital marketing campaigns to drive brand awareness and traffic • Analyze social media insights to improve future campaigns • Partner with creative team to improve the usability and content of the website while also maximizing SEM opportunities • Evaluate customer research, market conditions and competitor data; keep up to date with advances in digital marketing technology • Assist with general brand building efforts