Digital Marketing Manager

Don Brown Bus Sales – One of New England’s most respected bus dealers is seeking a Digital Marketing Manager that is ready for a ground floor opportunity, to build on top of our already top-shelf brand and bring us to Top Of Mind with the expanded client base we are now serving - this is an exciting time to join our winning team!

Job Description:

Oversee, manage and direct all marketing activities related to print and digital media

Responsibilities Include:

• Understanding the company's marketing objectives and target audience
• Operate the digital marketing department - select and manage vendors
• Manage dealership website content on a frequent basis
• Manage SEO and SEM strategy
• Ensure the company website is in adherence with the best practice in search engine optimization
• Create and manage dealership database marketing email blasts and web communications
• Develop automated campaigns to nurture prospects and customers
• Create and manage dealership social media strategy
• Maintain advertising & marketing budgets
• Breakdown and analyze web based reports
• Monitor competitive marketing by bus dealers
• Develop and implement media activities
• Develop special marketing campaigns for 5-Star VIP clients
• Work with team to publish regular customer communications & newsletters

Qualifications Required:

• Bachelor’s Degree or higher In Marketing, Business or similar
• Minimum 2 years related work experience in the field
• Ability to display comprehensive detailed understanding of print and digital medias
• Ability to display previous creative ad campaigns conceived, produced and brought to market in prior employment.
• Excellent communication skills

Salary:

$50,000 - $80,000 Depending On Qualifications

Full-time M-F 8:00am-4:30pm

Required education:

• Bachelor's Degree

Required experience:

• Marketing: 2 years minimum

How we make a difference…

Don Brown Bus Sales, Inc. is all about service to our clients and team members. We are a group of energetic, motivated, team players who absolutely love what we do. We are on a mission to change the transportation industry, and we are looking for other like-minded, high-quality rock-stars to join us.

Why You Should Join Us…

We are passionate about what we do. We serve people every day. Making our team members successful is one of our most effective ways that we deliver nothing less than excellence in the client experience.

Voted on by our team members and recognized as a 2017 Top Work Place in the New York Capital Region, we offer competitive salary and benefits, including health insurance, dental and vision plans, life insurance, paid time off, paid training, employee discounts and a 401K plan.