Digital Marketing Expert

at All About People
Published May 20, 2017
Location Plano, TX
Category Default  
Job Type Full-time  

Description

All About People is seeking a bright, enthusiastic person to become the next Paid Search Account Manager/Digital Marketing Expert of a growing digital marketing team for a client in Plano, TX.

Ideally 4+ years of account management experience with multiple campaigns (120+ accounts). 

My client is a fun, dynamic digital marketing agency that works with high-profile companies and brands across the country.


MARKETING EXPERT / ACCOUNT MANAGER


JOB OVERVIEW

The Marketing Expert will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions, and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client’s business needs & maximize their return on investment (advertising expenses).


JOB DUTIES

  • Build rapport with client representatives and marketing staffs through routine and scheduled interactions
  • Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
  • Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across publisher networks to determine improvement opportunities
  • Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
  • Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
  • Manage client expectations, communication and performance metrics
  • Incorporate constantly evolving technologies and processes into the client solution delivery process