Digital Marketing Associate

at Informa
Published December 14, 2017
Location Fort Collins, CO
Category Default  
Job Type Full-time  

Description

Informa Engage is seeking a Digital Marketing Associate to join our team in Fort Collins, CO. The Digital Marketing Associate is an exciting digital marketing opportunity to work within a centralized marketing services group supporting a variety of campaigns driving brand engagement, lead generation and customer acquisition.  

In this role you will be working within marketing automation platforms, and you will own all campaign strategies; from copywriting, to social media marketing and campaign tracking and analysis.

The Digital Marketing Associate will have strong writing skills, an acute attention to detail, and be deadline oriented. They will need to have understanding of marketing fundamentals such as A/B testing, tracking, segmentation, social, SEM and email marketing.

Essential Job Functions: 

  • Execute email marketing and social media marketing campaigns for lead generation programs, research reports, traffic generating programs and registrations, including assisting with: copy writing and HTML emails.
  • Setting up deployments, scheduling, QAing, managing all tracking and generating post campaign analysis reporting.
  • Execute A/B testing to ensure highest response rates.
  • Create detailed email deployment reports for each campaign to analyze trends regarding open rates, click through rates, conversions, etc.
  • Gain familiarity with your Brands, industry content and audience
  • Collaborate with Director, to optimize online content for user acquisition.
  • Grow and maintain the database.

Requirements:

  • Bachelor’s degree in Marketing or other related field preferred
  • 2-5 years of experience in email marketing, preferably in B2B
  • Experience with email marketing platforms
  • Experience with HTML, Dreamweaver and Microsoft Office.
  • Excellent writing skills
  • Strong communication, organizational, and time-management skills
  • Ability to handle several projects simultaneously, while meeting daily deadlines

What Makes Informa Engage Different?

  • Excellent benefits with multiple options for healthcare, life insurance, flexible spending accounts, and much more
  • Work/Life balance with flexible work hours and plenty of time off
  • Casual work environment

If you are interested in joining our dynamic organization, we would enjoy speaking with you about the opportunities available to join our team.  EOE

 
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