Seeking a Digital Marketing Analyst for the Industrial Business Group (IBG) located in Maplewood, MN.

Job Summary:
The person hired for the position of Digital Marketing Analyst will work with divisional marketers across IBG to interpret and analyze digital marketing data, then provide insights and action plans to help business partners drive performance against key performance indicators.
Primary Responsibilities include but are not limited to the following:
Consults with divisional marketers on digital marketing performance and communicates with confidence, clarity and credibility. Collaborates / partners with a divisions marketing organization and the Digital Marketing Operations team within Corporate Marketing.
Combines and interprets multiple analyses of external and internal data to form a clear understanding of digital & traditional marketing channel trends, emerging priorities, issues, and opportunities.
Using critical-thinking skills, conducts analysis of digital programs, and provides specific recommendations and actions to aiming at driving business results and growth opportunities, balancing them against their impact on customer value and market dynamics.
Understands the Customer Journey and uses that knowledge to actively contribute to the development of marketing plans for assigned market/product area, including collection, verification, and analysis of data. Develops metrics and Key Performance Indicators for steps along the customer journey and makes recommendations for business marketing and/or operational improvements.
Gains understanding of company technology & tools and works to leverage in order to enhance operational speed and efficiency.

Basic Qualifications:
Bachelor's degree or higher from an accredited university
Minimum of three (3) years of experience in digital marketing
Combined experience in online marketing analytics, including website performance (i.e. Adobe, Google Analytics, etc.), ecommerce, email marketing, social, and/or online advertising
Preferred Qualifications:
Minimum of five (5) years of experience in digital marketing
Experience with implementation of digital marketing tagging/tracking practices across multiple channels & platforms (such as web, email, CRM, etc.)
Experience managing multiple projects concurrently
Experience with business reporting and analytical tools, including Microsoft Access and SQL
Experience with Microsoft Excel and other statistical tools
Experience with data visualization tools, such as DOMO or Microsoft Power BI
Familiarity with Eloqua and SalesForce.com
Location: Maplewood, MN
Travel: May include up to 5%
Relocation: Is not authorized

Experis is an Equal Opportunity Employer (EOE/AA)